Business of Fashion Designing, Manufacturing, and Marketing
Edition: 3rd 2008 (Revised)
List price: $99.00
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Description: This heavily illustrated text focuses on the organization and operation of the fashion industry -- how fashion apparel is designed, manufactured, marketed, and distributed. It captures the dynamics of the industry's various components by emphasizing technological and organizational changes and global perspectives. Instructor's Guide includes chapter objectives, chapter outlines, key terms/concepts, and in-class activities. It also provides exam questions for each chapter as well as guidelines for projects and papers.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $99.00
Copyright year: 2008
Publisher: Bloomsbury Academic
Publication date: 9/11/2007
Size: 7.50" wide x 9.25" long x 1.75" tall
|Contents: Organization of the US Textile and Apparel Industries|
|From spinning machine to supply chain management|
|Business and legal framework of textile and apparel companies|
|Structure of the US textile industry|
|Ready-to-wear: Co. Organization|
|Creating and Marketing Apparel Line|
|Creating a line: Research|
|Creating a line: Design|
|Design development and style selection|
|Marketing and apparel line|
|Apparel Production and Distribution|
|Sourcing decisions and production centres|
|Production processes and quality assurance|
|Distribution and retailing|
|Organization and Operation of the Accessories and Home Fashions Industries|