Business of Fashion Designing, Manufacturing, and Marketing

Name: Business of Fashion Designing, Manufacturing, and Marketing
Price: 4.24 USD
Availability: InStock
ISBN: 9781563675706

ISBN-10: 1563675706

ISBN-13: 9781563675706

Edition: 3rd 2008 (Revised)

Authors: Nancy O. Bryant, Leslie Davis Burns

List price: $99.00

30 day, 100% satisfaction guarantee!

Marketplace

3 new & used from $4.24

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

This heavily illustrated text focuses on the organization and operation of the fashion industry -- how fashion apparel is designed, manufactured, marketed, and distributed. It captures the dynamics of the industry's various components by emphasizing technological and organizational changes and global perspectives. Instructor's Guide includes chapter objectives, chapter outlines, key terms/concepts, and in-class activities. It also provides exam questions for each chapter as well as guidelines for projects and papers.

Book details

List price: $99.00
Edition: 3rd
Copyright year: 2008
Publisher: Bloomsbury Academic & Professional
Publication date: 9/11/2007
Binding: Hardcover
Pages: 656
Size: 7.50" wide x 9.25" long x 1.75" tall
Weight: 2.750
Language: English

Nancy O. Bryant is based at Oregon State University.



Contents: Organization of the US Textile and Apparel Industries


From spinning machine to supply chain management


Business and legal framework of textile and apparel companies


Structure of the US textile industry


Ready-to-wear: Co. Organization


Creating and Marketing Apparel Line


Creating a line: Research


Creating a line: Design


Design development and style selection


Marketing and apparel line


Apparel Production and Distribution


Preproduction process


Sourcing decisions and production centres


Production processes and quality assurance


Distribution and retailing


Organization and Operation of the Accessories and Home Fashions Industries


Accessories


Home Fashions