Promotion in the Merchandising Environment 2nd Edition

Name: Promotion in the Merchandising Environment 2nd Edition
Price: 3.77 USD
Availability: InStock
ISBN: 9781563675515

ISBN-10: 156367551X

ISBN-13: 9781563675515

Edition: 2nd 2008 (Revised)

Authors: Judith C. Everett, Kristen K. Swanson

List price: $115.00

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Description:

Promotion in the Merchandising Environment, 2nd edition is a comprehensive guide introducing promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. Using international examples, the book takes a global perspective.

Book details

List price: $115.00
Edition: 2nd
Copyright year: 2008
Publisher: Bloomsbury Academic
Publication date: 8/10/2007
Binding: Hardcover
Pages: 560
Size: 8.00" wide x 10.00" long x 1.00" tall
Weight: 2.882
Language: English

Judith C. Everett is at Northern Arizona University.




Promotion : a global perspective



Consumer behavior



Promotion organization



Promotional aspects of fashion forecasting



Promotion planning



Promotion budgets



Social impact and ethical concerns



Advertising and the creative process



Print media



Broadcast media



Direct marketing and interactive media



Sales promotion



Public relations



Special events



Fashion shows



Visual merchandising



Personal selling