International Retailing Second Edition

ISBN-10: 1563674904

ISBN-13: 9781563674907

Edition: 2nd 2007 (Revised)

Authors: Brenda Sternquist

List price: $95.00
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What are the challenges faced by retailers around the world and by those who want to function in more than one country? International Retailing provides a conceptual framework for understanding how different legal, social, and economic environments affect the distribution of consumer goods worldwide. From department stores to independent retailers, superstores to convenience stores, the author profiles the environments and the retail strategies of such specific companies as The Body Shop (Great Britain), Daiei (Japan), Novoarbatsky Gastronom (Russia), and Kaufhof (Germany).
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Book details

List price: $95.00
Edition: 2nd
Copyright year: 2007
Publisher: Bloomsbury Academic & Professional
Publication date: 2/22/2007
Binding: Hardcover
Pages: 640
Size: 7.75" wide x 9.50" long x 1.75" tall
Weight: 2.640
Language: English

Internationalization of retailing
Strategic international retail expansion extended model and propositions (SIRE[superscript 2])
Location factors
International culture and human behavior
Retailing in developing countries
Licensing, franchising, and strategic alliances
Retailing in multinational markets
Company focus I.1 : 7-eleven international expansion
Retailing in North and South America
Retailing in the United States
Mexico and Canada
Retailing in South America
Company focus II.1 : Wal-Mart
Company focus II.2 : The Gap, Inc
Retailing in Europe
Retailing in the United Kingdom, the Netherlands, and Belgium
Retailing in Germany and France
Retailing in Spain, Italy, Greece, and Portugal
Retailing in Central and Eastern Europe : the New Europe
Company focus III.1 : H&M
Company focus III.2 : Zara
Company focus III.3 : Marks & Spencer
Retailing in Asia and Australia
Retailing in Japan
Impact of overseas Chinese
Retailing in the people's Republic of China
Retailing in South Korea
Retailing in India
Retailing in Australia
Company focus IV.1 : Carrefour
Regionalization and internationalization of retailing
Prognosis for the future
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