International Retailing Second Edition

Name: International Retailing Second Edition
Availability: OutOfStock
ISBN: 9781563674907

ISBN-10: 1563674904

ISBN-13: 9781563674907

Edition: 2nd 2007 (Revised)

Authors: Brenda Sternquist

List price: $95.00

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What are the challenges faced by retailers around the world and by those who want to function in more than one country? International Retailing provides a conceptual framework for understanding how different legal, social, and economic environments affect the distribution of consumer goods worldwide. From department stores to independent retailers, superstores to convenience stores, the author profiles the environments and the retail strategies of such specific companies as The Body Shop (Great Britain), Daiei (Japan), Novoarbatsky Gastronom (Russia), and Kaufhof (Germany).

Book details

List price: $95.00
Edition: 2nd
Copyright year: 2007
Publisher: Bloomsbury Academic & Professional
Publication date: 2/22/2007
Binding: Hardcover
Pages: 640
Size: 7.75" wide x 9.50" long x 1.75" tall
Weight: 2.640
Language: English




Overview



Internationalization of retailing



Strategic international retail expansion extended model and propositions (SIRE[superscript 2])



Location factors



International culture and human behavior



Retailing in developing countries



Licensing, franchising, and strategic alliances



Retailing in multinational markets


Company focus I.1 : 7-eleven international expansion



Retailing in North and South America



Retailing in the United States



Mexico and Canada



Retailing in South America


Company focus II.1 : Wal-Mart


Company focus II.2 : The Gap, Inc



Retailing in Europe



Retailing in the United Kingdom, the Netherlands, and Belgium



Retailing in Germany and France



Retailing in Spain, Italy, Greece, and Portugal



Retailing in Central and Eastern Europe : the New Europe


Company focus III.1 : H&M


Company focus III.2 : Zara


Company focus III.3 : Marks & Spencer



Retailing in Asia and Australia



Retailing in Japan



Impact of overseas Chinese



Retailing in the people's Republic of China



Retailing in South Korea



Retailing in India



Retailing in Australia


Company focus IV.1 : Carrefour



Regionalization and internationalization of retailing



Prognosis for the future