Merchandising Theory, Principles, and Practice, 2nd Edition
Edition: 2nd 2005 (Revised)
List price: $83.00
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Description: "This text focuses on the dynamic process of merchandising. Principles are applied to the planning, development, and presentation of the product lines in both the manufacturing and retailing sectors. Each chapter includes cases that illustrate how merchandising principles and theories are applied by actual businesses."--BOOK JACKET.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $83.00
Copyright year: 2005
Publisher: Fairchild Books
Publication date: 2/2/2005
Size: 7.25" wide x 9.25" long x 1.25" tall
|Fundamentals of Merchandise Planning|
|Merchandising Perspectives on Pricing|
|Planning and Controlling Merchandise Budgets|
|Planning and Controlling Merchandise Assortments|
|Developing and Presenting Product Lines|
|Developing Product Lines|
|Presenting Product Lines|
|Merchandising-Related Career Development|
|New To This Edition / CD-ROM Features|
|Learning activities at the end of each chapter can be used in conjunction with Sourcing Simulator (student version), a software system that evaluates sourcing, pricing, assortment and replenishment strategies for seasonal and basic products at retail, available from [TC2]|
|Analysis of e-commerce, mass merchandising, mass customised merchandising, and Quick Response (QR) merchandising|
|Updated tables, pricing calculations and additional mathematical explanations|
|Instructor's Guide provides chapter outlines, test questions and answers, problem sets with answers and computer applications|