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Preface | |
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Acknowledgments | |
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The Portfolio: A Statement of Style | |
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Material Selection and Technique | |
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Portfolio Cases | |
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Portfolio/Presentation Cases | |
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The Design Sketch: A History of Style | |
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1900 Turn-of-the-Century | |
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1916 Pre-World War I | |
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1920s The Flapper | |
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1930s The Great Depression | |
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1940s World War II | |
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1950s Fitted Silhouettes | |
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1960s Fashion Revolution | |
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1970s Length Options | |
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1980s Power Dressing | |
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1990s Retro Revisited | |
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2000 and Beyond Individuality and Eclecticism | |
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Customer Focus | |
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Focusing the Portfolio | |
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Sportswear Design Categories & Markets | |
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Trunk Shows | |
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Geographical Factors | |
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Learning from Retail | |
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Design Market Overview | |
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Couture | |
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Designer | |
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Young Designer | |
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Bridge/Better | |
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Contemporary | |
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Junior | |
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Upper Moderate/Lower Bridge | |
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Moderate | |
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Budget | |
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Private Label | |
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Mass Market | |
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Exercise: Customer Images | |
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Customer Profile: Executive Professional--Couture/Designer | |
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Customer Profile: Avant-Garde--Young Designer | |
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Customer Profile: Young Professional--Bridge | |
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Customer Profile: Working Woman--Moderate | |
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Customer Profile: Student--Junior--Contemporary | |
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Customer Profile: Student--Moderate | |
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Sample Customer Profile Form | |
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Organization and Contents | |
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Traditional Fashion Portfolio | |
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What to Include | |
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Focus and Unity | |
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Highlighting Special Skills | |
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Size | |
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Variety | |
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Flow | |
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Dramatic Start/Finish Sequence | |
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Dramatic Start/Middle/Finish Sequence | |
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Knock-Their-Socks-Off Sequence | |
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Contents | |
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Intro Page | |
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Leave-Behind Piece | |
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Mood/Theme/Concept | |
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Fabric/Color | |
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Figure/Design Spreads | |
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Flats/Specs | |
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Fold-Out Presentations | |
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Miscellaneous Presentations | |
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Salon Book | |
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Mailer | |
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Design Journal | |
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Special Presentations | |
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Photographic Fashion Portfolio | |
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Press/Print Portfolio | |
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Specialty Portfolio | |
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Portfolio Evaluation | |
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Helpful Hints for Selecting Illustrations | |
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Exercise: Leave-Behind Pieces | |
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Evaluation Form | |
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Blank Portfolio Evaluation Form | |
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The Design Journal | |
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Selecting and Using Your Design Journal | |
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Style and Size | |
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Thumbnail Sketches | |
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Using a Fashion Croquis | |
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Visuals | |
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Technique and Presentation | |
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Customizing a Presentation | |
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Exercise: Customer Vision Croquis Book | |
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Exercise: Polished Design Journal | |
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Presentation Formats | |
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Getting Started | |
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Format Specifics | |
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Orientation | |
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Page Relationship | |
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Flat Formats | |
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Figure Composition | |
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Figure Formats | |
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Single-Figure Formats | |
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Double-Figure Formats | |
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Triple- or Multiple-Figure Formats | |
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Exercise: Double- or Multiple-Figure Compositions | |
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Cropped-Figure Formats | |
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Mood/Theme Formats | |
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Fabric/Color Formats | |
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Fold-Out Formats | |
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Customized Presentations | |
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Helpful Hints | |
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Flats and Specs | |
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Flat Sketching Techniques | |
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Recommended Supplies | |
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Improving Line Quality | |
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Practicing Curves | |
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Creating Flats | |
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Developing Flats from a Croquis | |
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Developing Flats from the Silhouettes | |
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Intimate Apparel Silhouette | |
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Drawing a Knit Flat | |
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Developing Flats from a Library | |
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Freehand Flat Sketching | |
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Presentation or Illustrative Flats | |
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Production Flats | |
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Helpful Hints for Illustrations | |
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Measuring Specifications | |
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General Method | |
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Measuring for Tops | |
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Measuring for Skirts | |
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Measurements for Pants/Shorts | |
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Measurements for Dresses | |
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Presentation Boards | |
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Types of Boards | |
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Concept Boards | |
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Product Development | |
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Forecast and Fiber Services | |
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Planning the Presentation | |
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Purpose | |
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Focus | |
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Quantity | |
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Art Supplies | |
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Visual Elements | |
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Photos/Photocopies | |
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Fabrics/Trims | |
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Sketches | |
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Layout | |
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Techniques and Technologies | |
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Labeling | |
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Computer Design | |
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Color Copier | |
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Handwork | |
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Creating Dimension | |
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Velcro | |
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Reproducing the Board | |
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"Five Easy Pieces"--Single-Board Presentation | |
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"Art Inspires Design"--Double-Board Presentation | |
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Men's Wear Presentation | |
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The Men's Wear Portfolio | |
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Color Sense/Palette | |
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Presentation Boards | |
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Flats | |
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Children's Wear Presentation | |
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Defining Age and Gender | |
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Infants | |
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Toddlers | |
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Children | |
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Girls | |
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Pre-Teens/Tweens | |
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Juniors | |
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Trends and Inspiration | |
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Historical Inspiration | |
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Ethnic Inspiration | |
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Children's Literature | |
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Character Licensing | |
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Fabric and Trim | |
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Exercise: Character Licensing in a Specialty Area | |
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Specialty Areas | |
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Infants' Wear | |
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Toddlers/Boys and Girls | |
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Sportswear | |
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Dresses | |
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Sleepwear and Lingerie | |
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Outerwear | |
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The Children's Wear Portfolio | |
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Size and Orientation | |
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Contents and Organization | |
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Portfolio Formats and Presentation Boards | |
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Flats | |
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Traditional Fabrications | |
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Theme Orientation | |
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Sportswear Coordination | |
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Stylizing the Sketch | |
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Fashion Accessories Presentations | |
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Category Specifics | |
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Exercise: Designing Accessories to Coordinate with Apparel | |
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Presentation Boards | |
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Specialized Presentations | |
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The Computer as a Design Tool | |
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Developing Concepts/Storing Information | |
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Raster/Pixel Paint Programs | |
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Color Manipulation | |
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Vector/Object-Oriented Programs | |
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Presentation Drawings | |
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Applications and Equipment | |
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A Glossary of Computer Components | |
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Suggested Readings | |
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The Digital Portfolio: Creating a Virtual Resume | |
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What Is a Digital Portfolio? | |
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Getting Started | |
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What Are Graphics Programs? | |
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Vector-Based Software | |
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Raster-Based Software | |
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What Are Peripherals? | |
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The Web | |
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Suggested References | |
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The Job Market: Basic Organization of Manufacturing Firms | |
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Company Organization | |
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Management | |
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Merchandising | |
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Fabric Research and Resourcing | |
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Production | |
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Sales | |
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Job Descriptions in the Fashion Design Industry | |
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Vice President of Merchandising/Design | |
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Associate Merchandiser | |
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Assistant Merchandiser | |
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Design Director/Head Designer | |
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Designer | |
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Associate Designer | |
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Assistant Designer | |
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Colorist | |
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Technical Designer/Spec-Tech | |
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CAD Operator/Designer | |
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Exercise: The Markdown Assignment | |
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Sample Form | |
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Markdown Log Sheet | |
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Resume and Cover Letter | |
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Resume Preparation | |
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Paper | |
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Fonts and Layout | |
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Resume Styles | |
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Chronological Resumes | |
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Functional Resumes | |
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General Information to Include in Your Resume | |
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Finessing Your Resume | |
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Table 15.1 Action Verbs | |
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Helpful Hints for Resume | |
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Resume Strategies | |
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The Cover Letter | |
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Sample Cover Letter | |
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Organizing Your Job Hunt, Mastering the Interview | |
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Getting Started | |
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Get Organized | |
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Informational Interviewing | |
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Job Search Work Log | |
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Sample Exploratory Meeting Letter | |
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Preparing for a Job Interview | |
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Arranging Interviews | |
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Preliminary Research | |
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Sample Advertised Job Response Letter | |
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The Interview | |
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What to Wear | |
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Helpful Hints for Grooming | |
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Exercise: Dress for Success | |
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Time Management | |
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Presenting Yourself | |
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Presenting Your Portfolio | |
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General Tips | |
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After the Interview | |
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Salary Negotiation | |
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Sample Thank-You Note | |
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The Three Phases of Negotiation | |
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Analysis | |
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Planning | |
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Discussion | |
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Helpful Hints for Negotiating | |
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Freelance Designing | |
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Beth Clancy | |
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Kien Chu | |
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Dearrick Knupp | |
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Renaldo Barnette | |
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Helpful Hints for Freelancing | |
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Sample Invoice Letter | |
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The First Job: Building Your Career | |
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On-the-Job Survival | |
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Employer/Employee Relationships | |
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Making It Work | |
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Glossary of Frequently Used Apparel Manufacturing Terms | |
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Apparel Terms | |
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Manufacturing Terms | |
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Textile Terms | |
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Fashion Information Resources | |
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Fashion Forecast Services | |
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Color Services | |
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American Fiber Councils and Libraries | |
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Fabric/Color Shows | |
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Costume Collections | |
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Resource Directories | |
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Trade Publications | |
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Fashion Magazines | |
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Web sites | |
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Art Supplies for Fashion Designers | |
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Art Supplies for Presentation Boards | |
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Art Supply Sources | |