Creative Fashion Presentations 2nd Edition

ISBN-10: 1563672502

ISBN-13: 9781563672507

Edition: 2nd 2005 (Revised)

Authors: Polly Guerin

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Book details

List price: $70.00
Edition: 2nd
Copyright year: 2005
Publisher: Bloomsbury Academic & Professional
Publication date: 8/13/2004
Binding: Paperback
Pages: 496
Size: 7.25" wide x 8.75" long x 1.00" tall
Weight: 1.892
Language: English

A Visual Marketing Tool
The Fashion Forecasting Process
Colour Forecasting
Creative Visual Boards
Romancing Leather and Fur
Creative Presentations at the Fibre, Fabric, and Manufacturing Level
The Retail Challenge
The Fashion Show Circuit: New York/London/Paris/Milan
The French Connection
International Trade Shows
Fashion Show Production
Cosmetics and Fragrance Industry
Men's Wear
Toy Industry
Internet New to this Edition
Coverage of the home furnishings and toy industries
Analysis of e-commerce, from designing a Web page to driving traffic to that site
Four-page colour insert
Profiles on industry executives and professionals in each area
End-of-chapter readings from trade and consumer publications
Appendices listing forecasting services, trade associations and industry organisations Text Features
Instructor's Guide includes a sample coures calendar, projects and additional readings for each chapter, and a midterm and final project
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