SalonOvations Public Relations for the Salon

Name: SalonOvations Public Relations for the Salon
Availability: OutOfStock
ISBN: 9781562532710

ISBN-10: 1562532715

ISBN-13: 9781562532710

Edition: 1997

Authors: Jayne Morehouse

List price: $76.95

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This complete, concise, do-it-yourself guide authoritatively presents the what's, when's, and how's of successful and cost-effective salon marketing. It introduces you to the public relations challenges and unveils the basic steps needed to launch a winning public relations program. You'll discover how to take advantage of choice marketing opportunities, spread the word about your operation via networking, and use proven marketing strategies to gain new clients and keep current ones. -How to identify efforts that will effectively market a salon or professional. -How and when to activate marketing strategies. -Comprehensive coverage of public relations, publicity efforts and effective…

Book details

List price: $76.95
Copyright year: 1997
Publisher: Delmar Cengage Learning
Publication date: 12/23/1996
Binding: Paperback
Pages: 178
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 0.682
Language: English

One of the top 5 publicists in the professional beauty business



Introduction


What is Public Relations


Honing Your Salon's Image


Planning Your PR Program


Hiring and Budgeting For PR Pros


Creating a Name in Your Own Backyard


Making a Name Nationally


Getting Known in Your Industry


Special Events, Charity Work and Other Opportunities


Where Do I Go From Here?


Appendix


Glossary


Index