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SalonOvations Public Relations for the Salon

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ISBN-10: 1562532715

ISBN-13: 9781562532710

Edition: 1997

Authors: Jayne Morehouse

List price: $76.95
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This complete, concise, do-it-yourself guide authoritatively presents the what's, when's, and how's of successful and cost-effective salon marketing. It introduces you to the public relations challenges and unveils the basic steps needed to launch a winning public relations program. You'll discover how to take advantage of choice marketing opportunities, spread the word about your operation via networking, and use proven marketing strategies to gain new clients and keep current ones. -How to identify efforts that will effectively market a salon or professional. -How and when to activate marketing strategies. -Comprehensive coverage of public relations, publicity efforts and effective…    
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Book details

List price: $76.95
Copyright year: 1997
Publisher: Delmar Cengage Learning
Publication date: 12/23/1996
Binding: Paperback
Pages: 178
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 0.682
Language: English

One of the top 5 publicists in the professional beauty business

What is Public Relations
Honing Your Salon's Image
Planning Your PR Program
Hiring and Budgeting For PR Pros
Creating a Name in Your Own Backyard
Making a Name Nationally
Getting Known in Your Industry
Special Events, Charity Work and Other Opportunities
Where Do I Go From Here?