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Data Warehousing and Business Intelligence for E-Commerce

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ISBN-10: 1558607137

ISBN-13: 9781558607132

Edition: 2002

Authors: Alan R. Simon, Steven L. Shaffer

List price: $62.95
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Strategic, theoretical and practical insight is provided into data warehousing and its implications for online businesses. The authors present a fresh perspective that discards outdated assumptions whilst offering new solutions to business needs.
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Book details

List price: $62.95
Copyright year: 2002
Publisher: Elsevier Science & Technology
Publication date: 5/23/2001
Binding: Paperback
Pages: 320
Size: 7.50" wide x 9.25" long x 0.75" tall
Weight: 1.386
Language: English

Foundations: Concepts and Business Models
Background, Terminology, Opportunity, and Challenges
Background: A Look Back at the 1990s
ERP Applications Take Hold
CRM Catches On
Organizations Pursue Data Warehousing to Provide Business Intelligence
The Internet Evolves to a Phenomenally Successful e-Commerce Engine
Terminology and Discussion
Data Warehousing Terminolog
Customer Relationship Management Terminology
Internet Terminology
Discipline-Centric Views
Dot-com Spin-offs
Operating at "Internet Time"
Overcoming the Challenges
Business-to-Consumer Data Warehousing
B2C Business Models
Basic Product Selling
Selling Services
Product and Service Packaging and Brokering
Portals and Communities
Supporting Site for Traditional Channels
Classifying a B2C Business
A Data Warehousing Content Framework for e-Commerce
B2C Data Warehousing Needs
Customer-Focused Data Warehousing and Business Intelligence
Operationally Focused Data Warehousing and Business Intelligence
Data Warehousing for Consumer-to-Consumer and Consumer-to-Business Models
Why the Distinction?
C2C Business Models
Online Auction Sites
C2B Business Models
A Closer Look at Integrating Business Intelligence into a C2C Business Model
Business-to-Business Data Warehousing
B2B Business Models
Supply-Chain-Oriented B2B
Marketplace-Centric B2B
Hybrid B2B Models
More about Business Intelligence Models for B2B
Basic Customer Intelligence
e-Marketplace Intelligence
Value Chain Intelligence
e-Government and Data Warehousing
Government-to-Citizen e-Commerce Models
G2C Data Warehousing Implications
Click-and-Mortar Environments
Necessity of a Complete "Customer Database"
Geographic Boundaries
Point Solution vs. Enterprise Data Warehousing
Government-Specific Business Intelligence Metrics
Business-to-Government e-Commerce Models
B2G Data Warehousing Implications
Bids and Awards
Ongoing Supply Chain Operations
Marketplaces and Exchanges
Business-to-Employee Models and Data Warehousing
The ERP Link
Matching Employees with Appropriate Services
Analyzing B2E Data
Click-and-Mortar Environments
Building Blocks, Challenges, and Solutions
Core Technologies and Building Blocks
Internet Protocols and Environment
HyperText Markup Language (HTML)
HyperText Transport Protocol (HTTP)
Extensible Markup Language (XML)
Wireless Access Protocol (WAP) and Wireless Markup Language (WML)
Database Technology
Relational Database Technology
Nonrelational Database Technology
e-Commerce Data Warehousing Implications
Application Development and Integration
Extraction, Transformation, and Loading (ETL) Tools
Messaging-Oriented Middleweave (MOM)
Directory Services
Intelligent Agents
Web Servers
Application Servers
Procedural Logic
e-Commerce Data Warehousing Implications
Vendor Web Development Platforms
Allaire (Cold Fusion)
Networking, Communications, and Protocols
LANs (Ethernet)
Interface Devices
Wide Area Networks (WANs)
Internet-Specific Networking
User-Facing Technology
Web Browsers
Personal Digital Assistants (PDAs)
e-Commerce Data Warehousing Implications
Products for e-Commerce Intelligence
The V/5 e-Business Platform
Relationship Marketing Server Overview
V/5 Relationship Marketing Server Architecture
Ithena e-CI Premise
Key Concepts in Ithena e-CI
Ithena e-CI Architecture
Ithena e-CI in Other e-Commerce Business Models
Revenio Dialog
Dialog Marketing Premise
A Simple Example of Dialog Marketing
Underlying Data Warehousing Environment
Designing and Building the Dialog Marketing Environment
Supported e-Commerce Business Models
Data Quality and Integrity Issues
A Brief Overview of Data Quality and Data Warehousing
B2C Considerations and Complications
B2B Considerations and Complications
Solving the Data Quality Problem, Part 1: Source Data Analysis
Solving the Data Quality Problem, Part 2: Operationalizing Data Quality and Integrity
Information Privacy and Systems Security Issues for e-Commerce Environments
e-Commerce Foundations That Underlie Privacy and Security Needs
Acting on Personalization Information
Buying and Selling Collections of Information
Information Accessibility via the Internet
Information Privacy--Are There Any Protections?
The Current State of Web Site Privacy
How Can Information Be Collected? A Discussion of Cookies
The Purpose of Cookies
Cookies and Consumer Targeting
Cookies--Fundamental Privacy Risks
Cookie Application Development Vulnerabilities
Cookies and Internet Privacy
The Conflict between Web Advertising and Privacy
Cookies--Where Are We Going from Here?
Platform for Privacy Preferences Project
Internet Aggregation Services
Access to Government Information
Privacy--Where Do We Go from Here?
Security for e-Commerce
Developing an e-Commerce Security Strategy
Security Policy
Risk Analysis
e-Commerce Threats
Attack Methods
The "Insider" Threat
Security Countermeasures and Approaches
Security Administration
Security Processes and Procedures
Security Education
e-Commerce Data Warehousing Implications
Solutions Architecture Case Study
The Current (Pre-e-Commerce) Acme Computer Business Model
Acme's Business Operations: Current and Desired States
Strategy Decisions
Acme's e-Commerce Data Warehousing Strategy
e-Commerce Solutions Architecture
Infrastructure Architecture
B2C Software and Applications Architecture
More about the Acme Computer Data Warehousing Environment
B2B Architecture
Human Resources Initiatives