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| Foreword | |
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| Preface | |
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| Foundations: Concepts and Business Models | |
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| Background, Terminology, Opportunity, and Challenges | |
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| Background: A Look Back at the 1990s | |
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| ERP Applications Take Hold | |
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| CRM Catches On | |
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| Organizations Pursue Data Warehousing to Provide Business Intelligence | |
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| The Internet Evolves to a Phenomenally Successful e-Commerce Engine | |
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| Terminology and Discussion | |
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| Data Warehousing Terminolog | |
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| Customer Relationship Management Terminology | |
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| Internet Terminology | |
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| Opportunity | |
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| Challenges | |
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| Discipline-Centric Views | |
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| Dot-com Spin-offs | |
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| Operating at "Internet Time" | |
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| Overcoming the Challenges | |
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| Summary | |
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| Business-to-Consumer Data Warehousing | |
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| B2C Business Models | |
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| Basic Product Selling | |
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| Selling Services | |
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| Product and Service Packaging and Brokering | |
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| Portals and Communities | |
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| Supporting Site for Traditional Channels | |
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| Classifying a B2C Business | |
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| A Data Warehousing Content Framework for e-Commerce | |
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| B2C Data Warehousing Needs | |
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| Customer-Focused Data Warehousing and Business Intelligence | |
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| Operationally Focused Data Warehousing and Business Intelligence | |
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| Summary | |
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| Data Warehousing for Consumer-to-Consumer and Consumer-to-Business Models | |
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| Why the Distinction? | |
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| C2C Business Models | |
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| Online Auction Sites | |
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| C2B Business Models | |
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| A Closer Look at Integrating Business Intelligence into a C2C Business Model | |
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| Summary | |
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| Business-to-Business Data Warehousing | |
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| B2B Business Models | |
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| Supply-Chain-Oriented B2B | |
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| Marketplace-Centric B2B | |
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| Hybrid B2B Models | |
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| More about Business Intelligence Models for B2B | |
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| Basic Customer Intelligence | |
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| e-Marketplace Intelligence | |
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| Value Chain Intelligence | |
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| Summary | |
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| e-Government and Data Warehousing | |
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| Government-to-Citizen e-Commerce Models | |
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| G2C Data Warehousing Implications | |
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| Click-and-Mortar Environments | |
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| Necessity of a Complete "Customer Database" | |
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| Geographic Boundaries | |
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| Point Solution vs. Enterprise Data Warehousing | |
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| Government-Specific Business Intelligence Metrics | |
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| Business-to-Government e-Commerce Models | |
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| B2G Data Warehousing Implications | |
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| Bids and Awards | |
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| Ongoing Supply Chain Operations | |
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| Marketplaces and Exchanges | |
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| Summary | |
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| Business-to-Employee Models and Data Warehousing | |
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| The ERP Link | |
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| Matching Employees with Appropriate Services | |
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| Analyzing B2E Data | |
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| Click-and-Mortar Environments | |
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| Summary | |
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| Building Blocks, Challenges, and Solutions | |
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| Core Technologies and Building Blocks | |
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| Internet Protocols and Environment | |
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| HyperText Markup Language (HTML) | |
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| HyperText Transport Protocol (HTTP) | |
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| Extensible Markup Language (XML) | |
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| Cookies | |
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| Wireless Access Protocol (WAP) and Wireless Markup Language (WML) | |
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| SSL | |
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| Database Technology | |
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| Relational Database Technology | |
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| Nonrelational Database Technology | |
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| e-Commerce Data Warehousing Implications | |
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| Application Development and Integration | |
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| Extraction, Transformation, and Loading (ETL) Tools | |
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| Messaging-Oriented Middleweave (MOM) | |
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| Publish-and-Subscribe | |
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| Directory Services | |
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| Intelligent Agents | |
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| Web Servers | |
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| Application Servers | |
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| ASPs | |
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| Procedural Logic | |
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| e-Commerce Data Warehousing Implications | |
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| Vendor Web Development Platforms | |
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| IBM | |
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| Microsoft | |
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| Allaire (Cold Fusion) | |
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| Networking, Communications, and Protocols | |
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| LANs (Ethernet) | |
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| Interface Devices | |
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| Wide Area Networks (WANs) | |
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| Internet-Specific Networking | |
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| User-Facing Technology | |
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| Web Browsers | |
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| Personal Digital Assistants (PDAs) | |
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| e-Commerce Data Warehousing Implications | |
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| Summary | |
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| Products for e-Commerce Intelligence | |
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| Vignette | |
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| The V/5 e-Business Platform | |
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| Relationship Marketing Server Overview | |
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| V/5 Relationship Marketing Server Architecture | |
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| Ithena | |
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| Ithena e-CI Premise | |
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| Key Concepts in Ithena e-CI | |
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| Ithena e-CI Architecture | |
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| Ithena e-CI in Other e-Commerce Business Models | |
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| Revenio Dialog | |
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| Dialog Marketing Premise | |
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| A Simple Example of Dialog Marketing | |
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| Underlying Data Warehousing Environment | |
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| Designing and Building the Dialog Marketing Environment | |
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| Supported e-Commerce Business Models | |
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| Summary | |
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| Data Quality and Integrity Issues | |
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| A Brief Overview of Data Quality and Data Warehousing | |
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| B2C Considerations and Complications | |
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| B2B Considerations and Complications | |
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| Solving the Data Quality Problem, Part 1: Source Data Analysis | |
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| Solving the Data Quality Problem, Part 2: Operationalizing Data Quality and Integrity | |
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| Summary | |
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| Information Privacy and Systems Security Issues for e-Commerce Environments | |
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| e-Commerce Foundations That Underlie Privacy and Security Needs | |
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| Acting on Personalization Information | |
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| Buying and Selling Collections of Information | |
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| Information Accessibility via the Internet | |
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| Information Privacy--Are There Any Protections? | |
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| The Current State of Web Site Privacy | |
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| How Can Information Be Collected? A Discussion of Cookies | |
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| The Purpose of Cookies | |
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| Cookies and Consumer Targeting | |
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| Cookies--Fundamental Privacy Risks | |
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| Cookie Application Development Vulnerabilities | |
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| Cookies and Internet Privacy | |
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| The Conflict between Web Advertising and Privacy | |
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| Cookies--Where Are We Going from Here? | |
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| Platform for Privacy Preferences Project | |
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| Internet Aggregation Services | |
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| Access to Government Information | |
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| Privacy--Where Do We Go from Here? | |
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| Security for e-Commerce | |
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| Developing an e-Commerce Security Strategy | |
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| Security Policy | |
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| Risk Analysis | |
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| e-Commerce Threats | |
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| Attack Methods | |
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| The "Insider" Threat | |
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| Security Countermeasures and Approaches | |
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| Security Administration | |
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| Security Processes and Procedures | |
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| Security Education | |
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| Encryption | |
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| e-Commerce Data Warehousing Implications | |
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| Privacy | |
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| Security | |
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| Summary | |
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| Solutions Architecture Case Study | |
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| The Current (Pre-e-Commerce) Acme Computer Business Model | |
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| Acme's Business Operations: Current and Desired States | |
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| Strategy Decisions | |
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| Acme's e-Commerce Data Warehousing Strategy | |
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| e-Commerce Solutions Architecture | |
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| Infrastructure Architecture | |
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| B2C Software and Applications Architecture | |
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| More about the Acme Computer Data Warehousing Environment | |
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| B2B Architecture | |
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| Human Resources Initiatives | |
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| Summary | |
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| Index | |