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Foreword | |
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Preface | |
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Foundations: Concepts and Business Models | |
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Background, Terminology, Opportunity, and Challenges | |
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Background: A Look Back at the 1990s | |
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ERP Applications Take Hold | |
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CRM Catches On | |
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Organizations Pursue Data Warehousing to Provide Business Intelligence | |
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The Internet Evolves to a Phenomenally Successful e-Commerce Engine | |
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Terminology and Discussion | |
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Data Warehousing Terminolog | |
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Customer Relationship Management Terminology | |
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Internet Terminology | |
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Opportunity | |
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Challenges | |
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Discipline-Centric Views | |
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Dot-com Spin-offs | |
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Operating at "Internet Time" | |
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Overcoming the Challenges | |
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Summary | |
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Business-to-Consumer Data Warehousing | |
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B2C Business Models | |
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Basic Product Selling | |
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Selling Services | |
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Product and Service Packaging and Brokering | |
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Portals and Communities | |
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Supporting Site for Traditional Channels | |
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Classifying a B2C Business | |
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A Data Warehousing Content Framework for e-Commerce | |
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B2C Data Warehousing Needs | |
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Customer-Focused Data Warehousing and Business Intelligence | |
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Operationally Focused Data Warehousing and Business Intelligence | |
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Summary | |
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Data Warehousing for Consumer-to-Consumer and Consumer-to-Business Models | |
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Why the Distinction? | |
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C2C Business Models | |
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Online Auction Sites | |
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C2B Business Models | |
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A Closer Look at Integrating Business Intelligence into a C2C Business Model | |
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Summary | |
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Business-to-Business Data Warehousing | |
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B2B Business Models | |
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Supply-Chain-Oriented B2B | |
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Marketplace-Centric B2B | |
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Hybrid B2B Models | |
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More about Business Intelligence Models for B2B | |
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Basic Customer Intelligence | |
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e-Marketplace Intelligence | |
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Value Chain Intelligence | |
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Summary | |
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e-Government and Data Warehousing | |
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Government-to-Citizen e-Commerce Models | |
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G2C Data Warehousing Implications | |
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Click-and-Mortar Environments | |
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Necessity of a Complete "Customer Database" | |
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Geographic Boundaries | |
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Point Solution vs. Enterprise Data Warehousing | |
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Government-Specific Business Intelligence Metrics | |
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Business-to-Government e-Commerce Models | |
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B2G Data Warehousing Implications | |
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Bids and Awards | |
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Ongoing Supply Chain Operations | |
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Marketplaces and Exchanges | |
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Summary | |
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Business-to-Employee Models and Data Warehousing | |
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The ERP Link | |
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Matching Employees with Appropriate Services | |
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Analyzing B2E Data | |
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Click-and-Mortar Environments | |
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Summary | |
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Building Blocks, Challenges, and Solutions | |
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Core Technologies and Building Blocks | |
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Internet Protocols and Environment | |
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HyperText Markup Language (HTML) | |
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HyperText Transport Protocol (HTTP) | |
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Extensible Markup Language (XML) | |
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Cookies | |
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Wireless Access Protocol (WAP) and Wireless Markup Language (WML) | |
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SSL | |
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Database Technology | |
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Relational Database Technology | |
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Nonrelational Database Technology | |
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e-Commerce Data Warehousing Implications | |
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Application Development and Integration | |
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Extraction, Transformation, and Loading (ETL) Tools | |
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Messaging-Oriented Middleweave (MOM) | |
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Publish-and-Subscribe | |
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Directory Services | |
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Intelligent Agents | |
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Web Servers | |
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Application Servers | |
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ASPs | |
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Procedural Logic | |
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e-Commerce Data Warehousing Implications | |
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Vendor Web Development Platforms | |
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IBM | |
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Microsoft | |
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Allaire (Cold Fusion) | |
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Networking, Communications, and Protocols | |
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LANs (Ethernet) | |
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Interface Devices | |
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Wide Area Networks (WANs) | |
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Internet-Specific Networking | |
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User-Facing Technology | |
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Web Browsers | |
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Personal Digital Assistants (PDAs) | |
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e-Commerce Data Warehousing Implications | |
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Summary | |
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Products for e-Commerce Intelligence | |
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Vignette | |
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The V/5 e-Business Platform | |
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Relationship Marketing Server Overview | |
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V/5 Relationship Marketing Server Architecture | |
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Ithena | |
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Ithena e-CI Premise | |
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Key Concepts in Ithena e-CI | |
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Ithena e-CI Architecture | |
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Ithena e-CI in Other e-Commerce Business Models | |
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Revenio Dialog | |
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Dialog Marketing Premise | |
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A Simple Example of Dialog Marketing | |
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Underlying Data Warehousing Environment | |
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Designing and Building the Dialog Marketing Environment | |
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Supported e-Commerce Business Models | |
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Summary | |
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Data Quality and Integrity Issues | |
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A Brief Overview of Data Quality and Data Warehousing | |
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B2C Considerations and Complications | |
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B2B Considerations and Complications | |
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Solving the Data Quality Problem, Part 1: Source Data Analysis | |
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Solving the Data Quality Problem, Part 2: Operationalizing Data Quality and Integrity | |
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Summary | |
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Information Privacy and Systems Security Issues for e-Commerce Environments | |
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e-Commerce Foundations That Underlie Privacy and Security Needs | |
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Acting on Personalization Information | |
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Buying and Selling Collections of Information | |
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Information Accessibility via the Internet | |
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Information Privacy--Are There Any Protections? | |
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The Current State of Web Site Privacy | |
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How Can Information Be Collected? A Discussion of Cookies | |
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The Purpose of Cookies | |
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Cookies and Consumer Targeting | |
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Cookies--Fundamental Privacy Risks | |
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Cookie Application Development Vulnerabilities | |
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Cookies and Internet Privacy | |
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The Conflict between Web Advertising and Privacy | |
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Cookies--Where Are We Going from Here? | |
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Platform for Privacy Preferences Project | |
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Internet Aggregation Services | |
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Access to Government Information | |
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Privacy--Where Do We Go from Here? | |
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Security for e-Commerce | |
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Developing an e-Commerce Security Strategy | |
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Security Policy | |
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Risk Analysis | |
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e-Commerce Threats | |
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Attack Methods | |
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The "Insider" Threat | |
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Security Countermeasures and Approaches | |
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Security Administration | |
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Security Processes and Procedures | |
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Security Education | |
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Encryption | |
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e-Commerce Data Warehousing Implications | |
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Privacy | |
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Security | |
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Summary | |
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Solutions Architecture Case Study | |
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The Current (Pre-e-Commerce) Acme Computer Business Model | |
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Acme's Business Operations: Current and Desired States | |
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Strategy Decisions | |
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Acme's e-Commerce Data Warehousing Strategy | |
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e-Commerce Solutions Architecture | |
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Infrastructure Architecture | |
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B2C Software and Applications Architecture | |
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More about the Acme Computer Data Warehousing Environment | |
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B2B Architecture | |
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Human Resources Initiatives | |
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Summary | |
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Index | |