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| Preface | |
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| The World of the Web Project Manager | |
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| Setting the Scene | |
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| Project Management Principles | |
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| Roles and Responsibilities of the Web Project Manager | |
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| Where Do the Project Manager's Responsibilities Begin and End? | |
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| Attributes of a Good Project Manager | |
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| The Rewards of Being a Web Project Manager | |
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| The Composition of a Web Development Team | |
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| Once upon a Time... | |
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| Summary | |
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| Method | |
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| A Web Project Method | |
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| The Importance of Having a Method | |
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| Different Methods for Different Purposes | |
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| Summary | |
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| The Project Road Map | |
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| Project Phases and Work Stages | |
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| Individual Projects as Part of a "Virtuous" Development Spiral | |
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| Team Workflow Throughout Project Work Stages | |
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| Project Manager Competencies and Tasks Mapped to Work Stages | |
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| Summary | |
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| Work Stage 1: Project Clarification | |
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| Where the Project Manager Fits In | |
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| The Importance of Getting a High-Level Project Sponsor | |
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| The Opportunities at This Stage | |
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| Discover, Refine, Define | |
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| Commercial Requirements | |
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| Creative Requirements | |
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| Technical Requirements | |
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| Content Requirements | |
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| The Project Brief | |
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| Budgets, Schedules, and Resources | |
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| Summary | |
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| Work Stage 2: Solution Definition | |
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| The Project Manager's Role | |
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| Defining a Web Strategy | |
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| The Creative Solution | |
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| The Technical Solution | |
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| The Content Solution | |
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| The Project Management Solution | |
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| Summary | |
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| Work Stage 3: Project Specification | |
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| The Importance of the Project Specification | |
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| The Content of the Project Specification Document | |
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| Summary | |
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| Work Stage 4: Content | |
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| Introduction to the Content Work Stage | |
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| Responsibilities of the Project Manager | |
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| Sourcing Content | |
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| Managing Content Providers | |
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| Content Formats | |
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| Content Delivery | |
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| Asset Tracking and Management | |
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| Managing Copywriters | |
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| Storyboarding | |
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| Content Management Systems | |
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| Summary | |
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| Work Stage 5: Design and Construction | |
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| Forward Planning | |
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| Meetings | |
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| Briefing Your Team | |
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| Working Environment | |
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| Team Management | |
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| Work in Progress | |
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| Sign-Off | |
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| Change Control | |
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| Documentation | |
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| Prototyping | |
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| Troubleshooting | |
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| Summary | |
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| Work Stage 6: Testing, Launch, and Handover | |
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| Testing | |
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| Launch | |
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| Handover | |
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| Summary | |
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| Work Stage 7: Maintenance | |
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| The Project Manager's Input | |
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| Who Should Form the Maintenance Team | |
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| How the Site Should Be Maintained | |
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| Service-Level Agreements | |
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| Summary | |
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| Work Stage 8: Review and Evaluation | |
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| How the Project Manager Contributes | |
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| The Project Review | |
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| The Value of Evaluation | |
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| Quantitative Metrics and Analysis | |
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| Qualitative Metrics and Analysis | |
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| Summary | |
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| Case Study | |
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| Reality Bytes | |
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| Project Background and Overview: www.channel5.co.uk | |
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| Summary | |
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| Resources | |
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| Recommended Reading | |
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| Index | |