Commercial Theater Institute Guide to Producing Plays and Musicals

ISBN-10: 1557836523

ISBN-13: 9781557836526

Edition: 2006

Authors: Frederic B. Vogel, Ben Hodges

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With interviews and contributions from 30 top theatre professionals, this text provides advice on all aspects of theatre production, from publicity and advertising, through various legal aspects, to the actual role of a producer.
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Book details

List price: $24.99
Copyright year: 2006
Publisher: Hal Leonard Corporation
Publication date: 1/1/2007
Binding: Paperback
Pages: 416
Size: 5.75" wide x 8.75" long x 1.00" tall
Weight: 1.628
Language: English

Preface : the buck starts here
Wet and happy, or how to hold on to your inspiration
An independent view - from MARS
Collaborations between not-for-profit and commercial theatres
Other people's money
Business as unusual
You never forget your first time
For the love of theatre
Commercial producer-resident theatre collaborations
From the west end to Broadway
Yau can take the agent out of the theatre ...
The view from here
The center of tension - the physical production
Things that have been done to me - confessions of a theatre landlord
The road not taken
Financing commercial theatre
Disposing of disposable income
Developing a theatrical property
I'm not a [insert profession here], but I play one in the theatre
The arranged marriage between not-for-profit theatre companies and commercial producers
Notes from the trenches of a young (well, under 40) theatrical attorney
Too much is not enough - theatrical public relations in the age of the Blackberry
Why broadway is booming
Advertising to producers - advertising to audiences
Top billing : theatrical advertising
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