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Web Analytics Strategies for Information Professionals A LITA Guide

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ISBN-10: 1555708978

ISBN-13: 9781555708979

Edition: 2013

Authors: American Library American Library Association, Nina McHale

List price: $70.00
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Whether youre gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included: Eight examples of semi-custom and custom reporting Four case studies showing project-specific applications Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another
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Book details

List price: $70.00
Copyright year: 2013
Publisher: American Library Association
Publication date: 3/11/2013
Binding: Paperback
Pages: 200
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.704
Language: English