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Power Marketing of Architectural Services A Critical Look at the Services Provided by Architects and Designers

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ISBN-10: 1552129349

ISBN-13: 9781552129340

Edition: 2001

Authors: Rene F. Jones

List price: $20.00
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Description:

This book is not designed to explore well-known marketing concepts. Instead, it is intended to look at applied, practical, and proven marketing approaches in a proactive manner that is designed to improve the nature and quality of architectural practice as well as that of other design professionals. It is primarily about the services offered by architectural and small design firms, but it also has as much to do with the notion of change within the design professions as it does with marketing concepts. As a result, the reader may find some thoughts and ideas somewhat provocative, but is intended primarily to bring a new perspective on the practice. Because of changing trends and rapidly…    
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Book details

List price: $20.00
Copyright year: 2001
Publisher: Trafford Publishing
Binding: Paperback
Pages: 136
Size: 5.50" wide x 8.25" long x 0.50" tall
Weight: 0.330
Language: English