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Advertising and Promotion

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ISBN-10: 1529718503

ISBN-13: 9781529718508

Edition: 5th 2021

Authors: Chris Hackley, Rungpaka Amy Hackley

List price: $54.00
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Description:

Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new…    
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Book details

List price: $54.00
Edition: 5th
Copyright year: 2021
Publisher: SAGE Publications, Limited
Publication date: 2/24/2021
Binding: Paperback
Pages: 424
Size: 7.50" wide x 9.25" long x 0.88" tall
Weight: 2.046
Language: English

Chrisnbsp;Hackley wasnbsp;the firstnbsp;Chair innbsp;Marketingnbsp;to be appointed atnbsp;Royal Holloway Universitynbsp;of London,nbsp;innbsp;2004.nbsp;Prior to that he was head of the Marketingnbsp;subject group at the University of Birmingham, UK.nbsp;His PhD from Strathclyde Universitynbsp;(AACSB),nbsp;Scotland, focused onnbsp;the creativenbsp;development process in top advertising agencies. He teachesnbsp;and researches in advertising, marketing,nbsp;and consumer culturalnbsp;policy. Chris has published his work innbsp;some 200 books, research articles, features, reports,nbsp;conference papers andnbsp;presentations. He has consultednbsp;on UK alcohol policynbsp;with thenbsp;UK…    

Rungpaka�Amy�Hackley�is Lecturer in�Marketing at Queen Mary, University�of London.�Prior to that she was Lecturer in Marketing at Durham University, and before that, she lectured in marketing�at the University of Surrey. Dr Hackley's teaching and research focuses on advertising, branding,�marketing and consumer culture theory research. Her PhD entailed a cross cultural study of young consumers' experiences of TV product placement, and her first publication from her PhD research�was the only�UK�paper�cited by the ITV companies in their response to the UK�Government's first consultation on UK TV�product placement regulation. She also holds a first degree in Mass…