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Writing Winning Proposals Public Relations Cases

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ISBN-10: 1516516362

ISBN-13: 9781516516360

Edition: 3rd 2018

Authors: Rebecca A. Gilliland, Thomas R. Hagley

List price: $134.95
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Writing Winning Proposals: Public Relations Cases teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer -- typically non-public relations practitioners. The process illustrated within the book is designed to win approval from the plan reviewers and to foster a path for award-winning plan writing. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction. The cases have multiple suggested writing assignments, role plays, and case problems. These help students and practitioners…    
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Book details

List price: $134.95
Edition: 3rd
Copyright year: 2018
Publisher: Cognella, Inc.
Publication date: 10/30/2017
Binding: Paperback
Pages: 262
Size: 8.46" wide x 10.98" long x 0.51" tall
Language: English

Rebecca A. Gilliland is a distinguished professor of service learning and an associate professor of communication at the University of Indianapolis. A Fulbright Scholar and a Plank Fellow, Professor Gilliland has traveled the United States and around the world in an effort to stay current in the public relations industry while studying her areas of interest. She advises a nationally award-winning student run public relations firm and has taught numerous public relations classes. She has worked abroad and domestically, in sports promotions, corporate public relations, and in the non-profit sector. She is accredited in public relations and earned a doctorate in education with cognates in both…