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Social Media for Strategic Communication Creative Strategies and Research-Based Applications

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ISBN-10: 1506387101

ISBN-13: 9781506387109

Edition: 2019

Authors: Karen J. Freberg

List price: $79.00
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Description:

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future.…    
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Book details

List price: $79.00
Copyright year: 2019
Publisher: SAGE Publications, Incorporated
Publication date: 8/16/2018
Binding: Paperback
Pages: 336
Size: 7.00" wide x 10.00" long x 0.75" tall
Weight: 1.518
Language: English

<strong Regan A. R. Gurung</strong is the Ben J. and Joyce Rosenberg Professor of Human Development and Psychology at the University of Wisconsin, Green Bay (UWGB). He received a BA at Carleton College (Minnesota) and a PhD at the University of Washington. He then spent 3 years at the University of California, Los Angeles. He has published articles in a variety of scholarly journals, including<em Psychological Review</em and <em Teaching of Psychology</em . He has a textbook, <em Health Psychology: A Cultural Approach</em (now in its third edition), and has coauthored/edited 12 other books, including <em Doing the Scholarship of…