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Social Media for Strategic Communication Creative Strategies and Research-Based Applications

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ISBN-10: 1506387101

ISBN-13: 9781506387109

Edition: 2019

Authors: Karen Freberg

List price: $79.00
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Description:

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future.…    
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Book details

List price: $79.00
Copyright year: 2019
Publisher: SAGE Publications, Incorporated
Publication date: 8/16/2018
Binding: Paperback
Pages: 336
Size: 7.00" wide x 10.00" long x 0.75" tall
Weight: 1.518
Language: English

Karen Freberg PhD (@kfreberg) is an Assistant Professor in Strategic Communications at the University of Louisville. She also teaches online for the University of West Virginia's IMC Graduate Online Program, winning their Teacher of the Year award in 2012.Karen is an avid presenter and invited speaker in social media, crisis communications, and public relations. She has presented and worked on six continents. She has presented and run webinars on social media for Hootsuite, GM, Firestorm Solutions, and other organizations. She is the author of nearly 40 peer-reviewed articles and presentations, multiple encyclopedia entries in communications, and numerous book chapters. She co-edited a…