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Media Analysis Techniques

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ISBN-10: 150636621X

ISBN-13: 9781506366210

Edition: 6th 2019

Authors: Arthur Asa Berger

List price: $81.00
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Description:

In the Sixth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four techniques of media interpretation - semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory - that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an…    
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Book details

List price: $81.00
Edition: 6th
Copyright year: 2019
Publisher: SAGE Publications, Incorporated
Publication date: 2/1/2018
Binding: Paperback
Pages: 368
Size: 7.25" wide x 9.00" long x 0.50" tall
Weight: 1.452
Language: English

Arthur Asa Berger is professor of broadcast and electronic communication arts at San Francisco State University.