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Introduction to Strategic Public Relations Digital, Global, and Socially Responsible Communication

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ISBN-10: 1506358039

ISBN-13: 9781506358031

Edition: 2019

Authors: Janis Teruggi Page, Lawrence J. Parnell

List price: $100.00
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How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication presents the comprehensive field of public relations as it is today and will be tomorrow. Recognizing that the shifts in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written an introductory text that aligns these changes atop the body of knowledge in which the study of public relations was built. Since the practice of public relations is rooted in credibility, the authors' main goal is to develop ethical and socially responsible communicators who are more…    
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Book details

List price: $100.00
Copyright year: 2019
Publisher: SAGE Publications, Incorporated
Publication date: 1/17/2018
Binding: Paperback
Pages: 496
Size: 8.00" wide x 10.00" long x 0.69" tall
Weight: 2.2
Language: English