Craft of Creativity

Name: Craft of Creativity
Price: 8.52 USD
Availability: InStock
ISBN: 9781503605077

ISBN-10: 1503605078

ISBN-13: 9781503605077

Edition: 2018

Authors: Matthew A. Cronin, Jeffrey Loewenstein

List price: $38.00

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Description:

Creativity has long been thought of as a personal trait, a gift bestowed on some and unachievable by others. While we laud the products of creativity, the stories behind them are often abridged to the elusive "aha!" moment, the result of a momentary stroke of genius. In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that…

Book details

List price: $38.00
Copyright year: 2018
Publisher: Stanford University Press
Publication date: 4/17/2018
Binding: Paperback
Pages: 288
Size: 5.98" wide x 9.02" long x 0.59" tall
Weight: 1.188
Language: English