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Business-Driven Communications Setting a Higher Standard to Reach Target Audiences, Grow Revenue and Capture New Markets

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ISBN-10: 1494371022

ISBN-13: 9781494371029

Edition: N/A

Authors: Leigh Schmidt

List price: $14.99
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Description:

Twenty-year IT industry communications leader Leigh Ann Schmidt wants every company to be good at public relations, but sadly most are not. Corporate PR, as a strategic driver for businesses, is dead because of the mismanagement of the function in-house, an over-reliance on outside PR agencies, and an increasing gap between business knowledge and functional output. Aimed at CEOs, Business-Driven Communications shows organizations how they can elevate their communications teams to become drivers of profitable bottom-line growth. But readers don't need an MBA to read it. The author's simple, direct and to-the-point style makes it easy for anybody in any business function - in any industry…    
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Book details

List price: $14.99
Publisher: CreateSpace Independent Publishing Platform
Publication date: 12/3/2013
Binding: Paperback
Pages: 108
Size: 5.25" wide x 8.00" long x 0.27" tall
Weight: 0.396
Language: English