Laszlo Zsom has more than 15 years of experience creating business charts. He acquired his experience in marketing research, brand management and marketing modelling within the fast-moving consumer goods field at companies like Nielsen, Nestl� and British American Tobacco. He is also the owner of www.retailauditanalysis.com, a website offering retail audit analysis training online.In addition to his daily business challenges, Laszlo also produces innovative marketing literature. He was co-author of the first English-Hungarian & Hungarian-English Sales & Marketing dictionary and is the author of a book on retail audit data based marketing analyses. When he is not working on marketing… analysis problems, he is usually found hiking in the hills, in salsa classes, or organizing programs with friends and family. He is also an enthusiastic pool player with a Hungarian national championship title under the belt.