Lean Customer Development Building Products Your Customers Will Buy

Name: Lean Customer Development Building Products Your Customers Will Buy
Availability: InStock
ISBN: 9781492023746

ISBN-10: 1492023744

ISBN-13: 9781492023746

Edition: 2017

Authors: Cindy Alvarez

List price: $31.99

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Description:

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research--before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct…

Book details

List price: $31.99
Copyright year: 2017
Publisher: O'Reilly Media, Incorporated
Publication date: 9/19/2017
Binding: Paperback
Pages: 240
Size: 6.02" wide x 8.94" long x 0.63" tall
Weight: 0.924
Language: English

Cindy Alvarez is a product manager who turns understanding the customer into competitive advantage. She's worked with early-stage startups, medium-sized companies, and Fortune 500 companies to make customer development an ingrained part of company culture and product development process. She currently runs User Experience and Product Design for Yammer, where their 5 million customers include hourly staffers and CEOs and techno-luddites to early adopters.