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Behavior Analytics in Retail Measure, Monitor and Predict Employee and Customer Activities to Optimize Store Operations and Profitability, and Enhance the Shopping Experience

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ISBN-10: 1491806273

ISBN-13: 9781491806272

Edition: 2013

Authors: Ronny Max

List price: $16.95
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What is the value of a bricks-and-mortar store? As retailers move to a multi-channel world where the winners must overcome the challenges of pricing transparency, personalized marketing, and supply chain controls, about 90% of sales still happen in the physical site. Behavior Analytics is the science of studying the behavior of people. Schedule to Demand is a subset of Behavior Analytics, a method that correlates between traffic, sales and labor data, in order to optimize the productivity of employees and position them where they matter most. In Behavior Analytics for Retail, we will introduce the core metrics of Schedule to Demand; design the requirements for a Customer Service Model of…    
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Book details

List price: $16.95
Copyright year: 2013
Publisher: AuthorHouse
Binding: Paperback
Pages: 212
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 0.638
Language: English

Ronny Max is the Founder of Silicon Waves, a business and marketing consultancy specializing in Behavior Analytics for Retail, including People Counting, Queue Management and Schedule to Demand. We work with retailers and technology companies to build customer service models, manage proof-of-concept pilots, and launch behavior analytics projects.