M. Larry Litwin, APR, Fellow PRSA, is an established strategic adviser, teacher, mentor, role model and ethicist, and an award-winning public relations counselor and broadcast journalist, who has left a lasting impression on thousands of students and professionals. He spent 42 years at Rowan (N.J.) University before retiring as associate professor to guest lecture at other universities in public relations, advertising, radio and television. His classroom is considered a "laboratory for practical knowledge" where he implements "edutainment" to motivate his students. He is a member of the Public Relations Society of America College of Fellows, recipient of the National School Public Relations Association's Lifetime Professional Achievement Award, Sigma Delta Chi's Bronze Medallion for Distinguished Service in Journalism, the Public Relations Student Society of America's Outstanding Faculty Adviser Award and Rowan's Gary Hunter Excellence in Mentoring Award for "demonstrating exceptional abilities in supporting, encouraging and promoting the development of students' academic, personal and professional growth." His The ABCs of Strategic Communication is a compendium of 8,000 terms, tips and techniques that define the communication professions.