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Media Literacy

ISBN-10: 1483306674

ISBN-13: 9781483306674

Edition: 7th 2014

Authors: W. James Potter

List price: $75.00
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Description:

In this media-saturated world, it is critical to approach media influences using critical thought and active participation. Media Literacy,Seventh Edition uses an engaging and conversational style to help students gain the skills needed to navigate the rocky terrain of mass messages - which are designed to inform them, to entertain them, and to sell them. Thoroughly revised and updated with new examples, this captivating book offers a plan of action for gaining a clearer perspective on the borders between the real world and the simulated media world, helping readers become responsible media consumers. Newly streamlined coverage provides students with access to essential media literacy knowledge, research, and skills in a briefer, more integrated format. A revised and updated interior design and art program increases the visual appeal of the text. Updated and expanded coverage of media convergence and related issues, including digital media and social media, reflects the rapid changes in the field.
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Book details

List price: $75.00
Edition: 7th
Copyright year: 2014
Publisher: SAGE Publications, Incorporated
Publication date: 11/21/2013
Binding: Paperback
Pages: 536
Size: 7.25" wide x 9.25" long x 1.00" tall
Weight: 2.002
Language: English