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Media Planning and Buying in the 21st Century Second Edition

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ISBN-10: 148193872X

ISBN-13: 9781481938723

Edition: N/A

Authors: Ronald Geskey

List price: $79.95
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Description:

Want a job in advertising? Well, the marketing and media revolution continues unabated! Advertising media planning also continues in its transition to integrated marketing communications.Media Planning & Buying in the 21st Century is the most comprehensive, up to date, and easy to read media book available.Introducing the Second Edition (January 2013) of Media Planning & Buying in the 21st Century! Written for college students and early career professionals, the book is a how to media planning & buying textbook and reference.The second edition is updated with new industry trends for marketing and markets, traditional and digital media, including internet marketing, social media and a whole…    
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Book details

List price: $79.95
Publisher: CreateSpace Independent Publishing Platform
Publication date: 1/24/2013
Binding: Paperback
Pages: 584
Size: 6.00" wide x 9.00" long x 1.50" tall
Weight: 1.848
Language: English

The author, Ron Geskey, has over 30 of experience with major advertising agencies and universities. He has both taught and made his living at media planning and buying for Fortune 50 clients. Ron's professional career began at Leo Burnett in Chicago where he worked in media and in account management on accounts like Keebler Cookies & Crackers, Green Giant, H.J. Heinz, Kentucky Fried Chicken, Allstate Insurance, Union Oil, Glad Bags and others. At D'Arcy, Ron worked with 13 divisions of the 3M Company as well as retail and banking businesses. Ron moved to Detroit in the 1980s to assume a senior management role on the Chevrolet account, both in media and account management.Ron has a masters…