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Swipe File 1970's Advertising Campaigns... Persuasive Presentations for Powerful Marketing Ideas...

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ISBN-10: 1479365483

ISBN-13: 9781479365487

Edition: N/A

Authors: Franklin Crawford

List price: $29.95
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Description:

For advertising copy writers and designers ... a swipe file of advertisements from the 1970's. This is Volume IV of VII. Each volume presents over 125 pages of powerful advertising campaigns. Scans of actual ads as printed in numerous magazines across the spectrum of general and special interests. This book gives you an anthology of proven impact. It presents a selection of print media tear sheets from important, influential & persuasive advertising campaigns from the 1970's. Specific products come and go, yet proven powerful, potent methods of persuasion and influence guided by appeals to human emotions and supported by logic and understanding have not changed. Of course, no copywriter, no…    
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Book details

List price: $29.95
Publisher: CreateSpace Independent Publishing Platform
Publication date: 10/4/2012
Binding: Paperback
Pages: 144
Size: 8.50" wide x 11.00" long x 0.34" tall
Weight: 0.968
Language: English