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Sway Unravelling Unconscious Bias

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ISBN-10: 1472971353

ISBN-13: 9781472971357

Edition: N/A

Authors: Pragya Agarwal

List price: $28.00
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Description:

Uncovers the science behind our "unintentional" biases using real world stories underpinned by scientific theories and research. Experiments have shown that our brains categorize people by race in less than one-tenth of a second, about 50 milliseconds before determining sex. This means that we are labeling people by race and associating certain characteristics to them without even hearing them speak or getting to know them. This subtle cognitive process starts in the amygdala, the area of the brain associated with strong emotions. Does this mean that unconscious biases are hardwired into our brains as an evolutionary response, or do they emerge from assimilating information that we see…    
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Book details

List price: $28.00
Publisher: Bloomsbury Publishing USA
Publication date: 6/2/2020
Binding: Hardcover
Pages: 448
Size: 5.52" wide x 8.87" long x 1.54" tall
Weight: 1.276
Language: English