Scalable Innovation A Guide for Inventors, Entrepreneurs, and IP Professionals

ISBN-10: 1466590971

ISBN-13: 9781466590977

Edition: 2013

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Description:

The book introduces a model for the innovation process helping inventors, investors, and entrepreneurs to understand the nature of opportunities and risks on the path to success. The authors analyze several landmark innovations in detail, revealing surprising and essential elements common to all of them. They give readers specific tools for quickly identifying essential present and missing elements of high value problems and proposed solutions, resulting in an accelerated innovation development and evaluation cycle. This material is the basis for courses at Stanford and the University of Michigan and will be adopted where these courses are taught.
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Book details

Copyright year: 2013
Publisher: CRC Press LLC
Publication date: 6/4/2013
Binding: Paperback
Pages: 333
Size: 6.25" wide x 9.00" long x 0.75" tall
Weight: 1.298
Language: English

Eugene Shteyn is a Director, Intellectual Property and Standards, at Hewlett-Packard in Palo Alto, California.

Foreword
Prologue: Unlearning What's Untrue
Acknowledgments
Introduction to the Model
About the Authors
Systems
Invention: Ah Attempt to Improve the World
Understanding Inventions: A Brief Introduction to the System Model
Edison's Electric Grid as a System
The System behind the iPhone
Supporting the iPhone: The System Elements in Action
Review Questions
Understanding Patents: An Application of the System Model
Plasmon Waveguide
Spotting System Elements in a Patent Claim
Building an Intelligent Remote Control
Discovering New Opportunities and Addressing New Threats
Using the System Model to Solve the Problem and Patent the Solution
System Interfaces: How the Elements Work Together
Edison's Light Bulb Socket
The Universal Serial Bus Interface
Apple's 30-Pin Connector
User Interfaces (UIs)
Review Questions
System Control Points: Where to Aim the Silver Bullets
Control Points as Opportunities for Innovation
Control Point Example 1: Microsoft Office versus Google Docs
In Google We Trust: Leveraging Control Points
Control Point Example 2: Privacy Is Dead. Long Live E-Commerce!
Control Point Example 3: The Application Programming Interface
Review Questions
Conclusions
References for Section I
Section II Outside the Box
Outside the Box: Developing Skills for Creative Thinking
Seeing the Outlines of the Box: Discovering the Boundaries of a System
Moving beyond the Box
Review Questions
Inventor's Luck: A System Perspective
What Is Luck?
What Is a Lot of Luck?
The Three Magicians: Tools for Flexible Thinking
Running a Three Magicians Session
Divide-Connect (What Is the Functionality of the Box? Does It Work?)
Climb-on-the-Roof (Does It Scale?)
Fall Back-Spring Ahead (Is There a Need for Scale?)
The First Council of Magicians: Lean to the Ground (Past and Present)
Review Questions
Imagination Development: Seeing the World beyond Present-Day Constraints
Scale-Time-Money (STM): Tools for Exponential Thinking
Playing with Time and Money
Imagination Development: Conclusions about the Scale-Time-Money Tool
Review Questions
Summary
References Section II
System Evolution and Innovation Timing
The S Curve: Dynamics of Systems Thinking
A Stage of System Evolution: Synthesis
The Destruction of Paper Books: Evolution of a System
Conclusions Regarding the Synthesis Stage of a System
Review Questions
A Stage of System Evolution: Early Growth
Signs of Evolution: The Emergence of a Dominant Design
Dealing with Copycats during the Early Growth Stage
Fighting Copycats with Patents
Keeping Secrets from Copycats
Encouraging Copycats
Licensing Inventions to Copycats
Conclusions: Regarding the Early Growth Stage of a System
A Stage of System Evolution: Distribution Buildup
Review Questions
Growing Up: A Paradigm Shift within the System
Infrastructure Innovations: Timing Is Everything
Timing Example 1: $1.4 Billion for Rooftop Solar Power Plants
Evaluating the Green Energy Argument
Timing Example 2: The Google Fiber Project
Infrastructure and Growth: Zooming In on the Micro Level
A Stage of System Evolution: Efficiency
Systemwide Electricity Disasters
Efficiency and the Future of the E-Book
Payload Evolution: From Physical to Virtual
Notable Early Attempts to Innovate with Large Collections of Documents
The Birth of the World Wide Web
Monetizing the Web: The Origins of Internet Commerce and User Interactivity
A Revolution in the Making: Detecting Major System-Level Shifts in Technology and Business
The Web Is Dead: Abandoning Documents and Files in Favor of Information Streams
Is the Web Dead?
Example 1: Wikipedia versus Facebook
Wikipedia
Facebook
Deconstructing Luck: Factors Affecting the Success of a System
Review Questions
Seeing the Invisible: The System behind the New Internet
Google versus Facebook: The Battle for the Control Functionality
The Book Electric: A Scenario of E-Book Evolution
Building the E-Book System
Payload Overload: Managing the Ever-Increasing Flows of Information
The Electronic Program Guide
DHL Express: The Signal before the Payload
A Brief System Analysis
Anticipating Control Problems: The Telegram before the Train
System Efficiency: Solving Detection Problems to Improve Control
Stages of System Evolution: Deep Integration
Choosing the Right Problem: Matching Innovation Targets with Stages of System Evolution
Tech Battles: Discovering System-Level Competitive Advantages
Considering the Tool Functionality
Considering the Source Functionality
Considering the Distribution Functionality
Considering the Packaged Payload Functionality
Considering the Control Functionality
Summary of the Tech Battle Technique
TiVo versus VCR: A Detailed Application Example of the Tech Battle Technique
TiVo versus VCR: The Tool
TiVo versus VCR: The Source
TiVo versus VCR: The Distribution
TiVo versus VCR: The Packaged Payload
TiVo versus VCR: The Control
Conclusions: Regarding the Tech Battle Technique
Review Questions
References Section III
Index
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