Learnings from the Long View
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The future has never been more complex and uncertain; yet leaders of companies, governments, and nonprofits must act and adapt with confidence. Peter Schwartz, the acclaimed futurist and business strategist, first popularized scenario planning-a powerful tool for navigating uncertainty-in "The Art of the Long View" in 1991. At that time, his knowledge about foresight and scenarios was drawn mostly from his previous planning and consulting experience at Royal Dutch Shell and the Stanford Research Institute. Global Business Network (GBN)-the innovative company Schwartz had cofounded-was a mere three years old. Since then GBN has undertaken hundreds of scenario projects with a diverse range of…
Publisher: CreateSpace Independent Publishing Platform
Publication date: 11/30/2011
Size: 6.00" wide x 8.75" long x 0.25" tall