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10 Steps to Writing a Vital Speech The Definitive Guide to Professional Speechwriting

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ISBN-10: 1463742770

ISBN-13: 9781463742775

Edition: N/A

Authors: Fletcher Dean, Fletcher Dean, David Murray

List price: $39.95
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Description:

The boss asks, "Can you write a speech?" She wants you to say yes. You want to say yes. But the truth is, you're not sure.That's when you turn to 10 Steps to Vital Speechwriting, the pithy, wise, realistic and readable guide to speechwriting. It's written by speechwriting guru Fletcher Dean, and published by the prestigious monthly magazine Vital Speeches of the Day.10 Steps to Vital Speechwriting is a brisk guide through the skills that make speechwriting such a valued and lucrative communication specialty. It teaches readers how to analyze audiences, target them with your message, interview the speaker and research the speech, form your material into a compelling story, give it structure,…    
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Book details

List price: $39.95
Publisher: CreateSpace Independent Publishing Platform
Publication date: 10/17/2011
Binding: Paperback
Pages: 120
Size: 7.25" wide x 9.00" long x 0.25" tall
Weight: 0.550
Language: English

Fletcher Dean is an award-winning writer of speeches and articles for a variety of business, educational and motivational speakers. He's a five-time presenter at the Annual Speechwriting Conference in Washington, D.C., athree-time recipient of the Award of Excellence forSpeechwriting from the Public Relations Society ofAmerica and the winner of three Gold Medals from the Cicero Speechwriting Awards. Most recently, he was honored with the Cicero Grand Prize honoring the best speech of 2008. He is currently director of executive speechwriting at The Dow Chemical Company.Fletcher has more than 20 years experience as a communications professional. He has managed Internal and External…    

Fletcher Dean is an award-winning writer of speeches and articles for a variety of business, educational and motivational speakers. He's a five-time presenter at the Annual Speechwriting Conference in Washington, D.C., athree-time recipient of the Award of Excellence forSpeechwriting from the Public Relations Society ofAmerica and the winner of three Gold Medals from the Cicero Speechwriting Awards. Most recently, he was honored with the Cicero Grand Prize honoring the best speech of 2008. He is currently director of executive speechwriting at The Dow Chemical Company.Fletcher has more than 20 years experience as a communications professional. He has managed Internal and External…    

David Murray is the director of research at the Statistical Assessment Service (STATS). He has written articles for dozens of publications, including the "Wall Street Journal", "Washington Post", "Christian Science Monitor", & "Roll Call" & has appeared on various shows on the History Channel, CNN, NBC, ABC, & NPR. He lives in the Washington, DC metro area.