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Trademarks and Unfair Competition: Law and Policy

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ISBN-10: 1454827823

ISBN-13: 9781454827825

Edition: 2014

Authors: Graeme B. Dinwoodie, Mark D. Janis

List price: $199.00
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Book details

List price: $199.00
Copyright year: 2014
Publisher: Wolters Kluwer Law and Business
Binding: Cloth Text 
Pages: 1080
Size: 8.00" wide x 10.50" long x 2.00" tall
Weight: 4.180
Language: English

Organization in Detail
Foundations and Purposes of Trademark and Unfair Competition Law
Introduction to Trademarks and Unfair Competition Law
Creation of Trademark Rights
Distinctiveness
Functionality
Use
Registration
Scope and Enforcement of Trademark Rights
Geographic Limits on Trademark Rights
Confusion-Based Trademark Liability Theories
Non-Confusion-Based Trademark Enforcement Theories
Permissible Uses of Another's Trademarks
False Advertising
Trade Identity Rights in One's Persona: Endorsement, Attribution, and Publicity
Remedies
Exploitation of Trademarks
Trademark Transactions