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| Preface | |
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| Acknowledgments | |
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| Discovering the Origins of Innovation and Entrepreneurship | |
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| The Entrepreneurial/Innovative Economy | |
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| Scenario: Facebook | |
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| Introduction | |
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| Entrepreneurship-What It Means and Why It Is Important | |
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| The Historic Development of Entrepreneurship | |
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| The Meaning of Entrepreneurship to Different Groups | |
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| Innovation-Meaning and Importance | |
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| Characterizations of Innovation | |
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| Phases of Innovation | |
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| The Link Between Entrepreneurship and Innovation | |
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| Entrepreneurship, Innovation, and Organizational Performance | |
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| Entrepreneurship, Innovation, and the Economy | |
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| The Benefits of Entrepreneurship and Innovation to an Economy | |
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| A Framework for Managing Entrepreneurship and Innovation | |
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| Summary | |
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| References | |
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| Suggested Readings | |
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| Creativity and Innovation | |
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| Scenario: Virgin Atlantic Airlines | |
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| Introduction | |
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| What Is Creativity? | |
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| The Creative Process | |
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| Preparation | |
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| Incubation | |
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| Illumination | |
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| Validation | |
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| Implementation | |
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| Creative Techniques | |
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| Components of Individual Creativity | |
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| Organizational Creativity and Innovation | |
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| What Makes An Organization Creative? | |
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| The Link Between Creativity and Innovation | |
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| Summary | |
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| References | |
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| Suggested Readings | |
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| Innovation and Entrepreneurship in Context | |
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| Scenario: Zara Retail | |
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| Introduction | |
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| Innovation and Entrepreneurship in Context | |
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| Open Innovation | |
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| Forms of Innovation | |
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| Sources of Innovation | |
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| Opportunities for Innovation | |
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| The Process of Innovation | |
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| Innovation, Technology, and Market Factors | |
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| Summary | |
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| References | |
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| Suggested Readings | |
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| Managing Innovation and Entrepreneurship | |
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| Building an Innovative and Entrepreneurial Organization | |
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| Scenario: Xerox | |
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| Introduction | |
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| The Changing Environment | |
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| The Role of Innovation, Entrepreneurship, and Strategy in Achieving Sustainable Competitive Advantage | |
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| Integration of Innovation and Entrepreneurship With Strategy | |
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| Innovation and Entrepreneurial Strategic Analysis | |
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| External Environment | |
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| Entrepreneurial Climate | |
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| Entrepreneurial Behavior | |
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| Customer/Stakeholder Focus | |
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| Strategic Choice for Value Creation and Competitiveness | |
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| Strategic Implementation for Value Creation and Sustained Competitive Advantage | |
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| Top Management Support | |
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| Building a Customer-Focused Innovative and Entrepreneurial Strategy | |
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| Summary | |
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| References | |
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| Suggested Readings | |
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| Developing Innovation and Entrepreneurship in Both Individuals and Teams | |
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| Scenario: L'Or�al | |
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| Introduction | |
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| Innovation and Entrepreneurship Among Individuals and Teams | |
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| Entrepreneurship and Marketing | |
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| Organizational Alignment of Entrepreneurial Orientation and Market Orientation | |
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| Entrepreneurial Orientation, Market Orientation, and Learning Link | |
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| Market and Customer Analysis for Innovation and Entrepreneurial Activities | |
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| Innovation and Entrepreneurship in Challenging Economic Times | |
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| Summary | |
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| References | |
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| Suggested Readings | |
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| Design Thinking and Innovation | |
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| Scenario: IKEA | |
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| Definition of Design Thinking | |
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| Aspects of Design Thinking | |
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| Defining the Problem | |
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| Developing the Options | |
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| Determining the Direction | |
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| Selecting the Best Solution | |
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| Executing | |
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| Organizational Barriers | |
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| Lack of Management Commitment | |
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| Lack of Performance Indicators | |
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| Resistance to Change | |
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| Overall Culture | |
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| IDEO | |
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| Redbox Automated Retail LLC | |
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| IKEA | |
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| Future | |
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| Futures Thinking | |
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| Creative Intelligence | |
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| References | |
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| Suggested Readings | |
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| Operationalizing Innovation and Entrepreneurship | |
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| Developing New Products, Services, and Ventures | |
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| Scenario: Reliance India | |
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| Introduction | |
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| Determining Available Opportunities | |
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| Gap Analysis | |
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| Trimming Technique | |
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| Product Planning and Development Process | |
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| Idea Development Process | |
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| Concept of Newness | |
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| Newness to Consumer | |
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| Newness to Individual and Organization | |
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| Newness to the Distribution System | |
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| Opportunity Assessment Plan | |
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| Summary | |
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| References | |
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| Suggested Readings | |
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| The Global Business Plan | |
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| Scenario: Ryanair | |
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| What Is a Global Business Plan? | |
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| Purpose of a Business Plan | |
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| Aspects of a Business Plan | |
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| Implementing the Business Plan | |
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| Summary | |
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| Suggested Readings | |
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| Making It All Happen: The Future of Innovation and Entrepreneurship | |
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| International Opportunities for Innovation and Entrepreneurship | |
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| Scenario: Unilever | |
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| Introduction | |
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| International and Domestic Innovation and Entrepreneurship: Important Considerations | |
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| Development in International Innovation and Entrepreneurship | |
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| Global Market Conditions | |
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| International Collaboration | |
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| Lack of Confidence in Economies | |
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| Changes in the Business Environment | |
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| Entrepreneurial Mind-Set | |
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| Growth in Environmental and Sustainable Development | |
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| Foreign Market Selection | |
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| Ethics and International Business | |
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| Performance Measures of Innovation and Entrepreneurship | |
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| Financial Performance | |
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| Non-Financial Performance | |
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| Innovation Performance | |
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| Summary | |
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| References | |
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| Suggested Readings | |
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| The Future Impact of Innovation on Consumers, Business, and Government | |
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| Scenario: Local Motors, Inc., and Industry City Distillery | |
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| Impacts on Consumers | |
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| Interconnected Consumer | |
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| Networked Consumer | |
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| Empowered Consumer | |
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| Impact on Business | |
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| Social Networks | |
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| Open Innovation | |
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| Emerging Markets | |
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| Workforce Recruitment and Retention | |
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| Impact on Government | |
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| Employment Factor, Small Business Creation, and Job Creation | |
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| Taxes and Regulations | |
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| Government-Sponsored Research Programs | |
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| Labor Force Education | |
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| Culture of Creativity and Entrepreneurship | |
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| Summary | |
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| References | |
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| Suggested Readings | |
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| Index | |
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| About the Authors | |