Skip to content

Managing Innovation and Entrepreneurship

Spend $50 to get a free DVD!

ISBN-10: 145224135X

ISBN-13: 9781452241357

Edition: 2014

Authors: Robert D. (Dale) Hisrich, Claudine Kearney

List price: $85.00
Shipping box This item qualifies for FREE shipping.
Blue ribbon 30 day, 100% satisfaction guarantee!
Rent eBooks
Buy eBooks
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Customers also bought

Book details

List price: $85.00
Copyright year: 2014
Publisher: SAGE Publications, Incorporated
Publication date: 7/11/2013
Binding: Paperback
Pages: 224
Size: 7.25" wide x 9.00" long x 0.50" tall
Weight: 0.946
Language: English

Robert D. Hisrich (Ph.D.) is the Garvin Professor of Global Entrepreneurship and Director of the Center for Global Entrepreneurship at Thunderbird School of Global Management. He is also president of H&B Associates, a marketing and management consulting firm he founded. Dr. Hisrich received his MBA and Ph.D. degrees from the University of Cincinnati and honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary). He has authored and co-authored twenty-one books including Entrepreneurship: Starting, Developing, and Managing a New Enterprise, Eighth Edition (with Michael P. Peters and Dean A. Shepherd, McGraw-Hill, 2010), Corporate…    

Discovering the Origins of Innovation and Entrepreneurship
The Entrepreneurial/Innovative Economy
Scenario: Facebook
Entrepreneurship-What It Means and Why It Is Important
The Historic Development of Entrepreneurship
The Meaning of Entrepreneurship to Different Groups
Innovation-Meaning and Importance
Characterizations of Innovation
Phases of Innovation
The Link Between Entrepreneurship and Innovation
Entrepreneurship, Innovation, and Organizational Performance
Entrepreneurship, Innovation, and the Economy
The Benefits of Entrepreneurship and Innovation to an Economy
A Framework for Managing Entrepreneurship and Innovation
Suggested Readings
Creativity and Innovation
Scenario: Virgin Atlantic Airlines
What Is Creativity?
The Creative Process
Creative Techniques
Components of Individual Creativity
Organizational Creativity and Innovation
What Makes An Organization Creative?
The Link Between Creativity and Innovation
Suggested Readings
Innovation and Entrepreneurship in Context
Scenario: Zara Retail
Innovation and Entrepreneurship in Context
Open Innovation
Forms of Innovation
Sources of Innovation
Opportunities for Innovation
The Process of Innovation
Innovation, Technology, and Market Factors
Suggested Readings
Managing Innovation and Entrepreneurship
Building an Innovative and Entrepreneurial Organization
Scenario: Xerox
The Changing Environment
The Role of Innovation, Entrepreneurship, and Strategy in Achieving Sustainable Competitive Advantage
Integration of Innovation and Entrepreneurship With Strategy
Innovation and Entrepreneurial Strategic Analysis
External Environment
Entrepreneurial Climate
Entrepreneurial Behavior
Customer/Stakeholder Focus
Strategic Choice for Value Creation and Competitiveness
Strategic Implementation for Value Creation and Sustained Competitive Advantage
Top Management Support
Building a Customer-Focused Innovative and Entrepreneurial Strategy
Suggested Readings
Developing Innovation and Entrepreneurship in Both Individuals and Teams
Scenario: L'Or�al
Innovation and Entrepreneurship Among Individuals and Teams
Entrepreneurship and Marketing
Organizational Alignment of Entrepreneurial Orientation and Market Orientation
Entrepreneurial Orientation, Market Orientation, and Learning Link
Market and Customer Analysis for Innovation and Entrepreneurial Activities
Innovation and Entrepreneurship in Challenging Economic Times
Suggested Readings
Design Thinking and Innovation
Scenario: IKEA
Definition of Design Thinking
Aspects of Design Thinking
Defining the Problem
Developing the Options
Determining the Direction
Selecting the Best Solution
Organizational Barriers
Lack of Management Commitment
Lack of Performance Indicators
Resistance to Change
Overall Culture
Redbox Automated Retail LLC
Futures Thinking
Creative Intelligence
Suggested Readings
Operationalizing Innovation and Entrepreneurship
Developing New Products, Services, and Ventures
Scenario: Reliance India
Determining Available Opportunities
Gap Analysis
Trimming Technique
Product Planning and Development Process
Idea Development Process
Concept of Newness
Newness to Consumer
Newness to Individual and Organization
Newness to the Distribution System
Opportunity Assessment Plan
Suggested Readings
The Global Business Plan
Scenario: Ryanair
What Is a Global Business Plan?
Purpose of a Business Plan
Aspects of a Business Plan
Implementing the Business Plan
Suggested Readings
Making It All Happen: The Future of Innovation and Entrepreneurship
International Opportunities for Innovation and Entrepreneurship
Scenario: Unilever
International and Domestic Innovation and Entrepreneurship: Important Considerations
Development in International Innovation and Entrepreneurship
Global Market Conditions
International Collaboration
Lack of Confidence in Economies
Changes in the Business Environment
Entrepreneurial Mind-Set
Growth in Environmental and Sustainable Development
Foreign Market Selection
Ethics and International Business
Performance Measures of Innovation and Entrepreneurship
Financial Performance
Non-Financial Performance
Innovation Performance
Suggested Readings
The Future Impact of Innovation on Consumers, Business, and Government
Scenario: Local Motors, Inc., and Industry City Distillery
Impacts on Consumers
Interconnected Consumer
Networked Consumer
Empowered Consumer
Impact on Business
Social Networks
Open Innovation
Emerging Markets
Workforce Recruitment and Retention
Impact on Government
Employment Factor, Small Business Creation, and Job Creation
Taxes and Regulations
Government-Sponsored Research Programs
Labor Force Education
Culture of Creativity and Entrepreneurship
Suggested Readings
About the Authors