Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

Joe F. Hair, Jr. is Professor of Marketing, DBA Director and the Cleverdon Chair of Business in the Mitchell College of Business, University of South Alabama. He previously was Senior Scholar, DBA Program, Coles College of Business, Kennesaw State University, held the Copeland Endowed Chair of Entrepreneurship and was Director, Entrepreneurship Institute, Ourso College of Business Administration, Louisiana State University. He has authored over 60 books, including Multivariate Data Analysis (7th edition, 2010) (cited 140,000+ times), MKTG (10 th nbsp; edition, 2016), Essentials of Business Research Methods (2016), and Essentials of Marketing Research (4 th edition, 2017). He also has…  More published numerous articles in scholarly journals and was recognized as the Academy of Marketing Science Marketing Educator of the year. A popular guest speaker, Professor Hair often presents seminars on research techniques, multivariate data analysis, and marketing issues for organizations in Europe, Australia, China, India, and South America.  Less

Dr. G. Tomas M. Hult is the Eli Broad Professor of Marketing and International Business and Director of the International Business Center in the Eli Broad College of Business at Michigan State University. He has been Executive Director of the Academy of International Business and President of the AIB Foundation since 2004; Editor-in-Chief of the Journal of the Academy of Marketing Science since 2009; and been on the U.S. Department of Commerce's District Export Council since 2012. Professor Hult is one of some 80 elected Fellows of the Academy of Internat ional Business. He is one of the world's leading authorities in global strategy, with a particular focus on topics dealing with the…  More intersection of global marketing and supply chain management. Hult was ranked the 75th "most-cited scientist in economics and business" in the world by Thomson Reuters in their Essential Science Indicators covering a period from 1997 to 2007. In a 2012 study in the Academy of Management Perspectives, Hult was ranked 6th among business scholars who received their degrees since 1991. His research has been cited more than 10,000 times per Google Scholar. Hult has been Deputy Editor and Department Editor of the Journal of International Business Studies; Associate Editor of Decision Sciences and Journal of Operations Management; and currently serves as Associate Editor of the Journal of Supply Chain Management as well as on the review boards of the Journal of Marketing, Academy of Management Journal, Strategic Management Journal, and Journal of Retailing. He regularly teaches doctoral seminars on multivariate statistics, structural equation modeling, and hierarchical linear modeling worldwide. Dr. Hult is a dual citizen of Sweden and the USA. More information about Tomas Hult can be found at tomashult.com.  Less