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Facebook Marketing Book

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ISBN-10: 1449388485

ISBN-13: 9781449388485

Edition: 2010

Authors: Dan Zarrella, Alison Zarrella, Alison Zarrella

List price: $22.99
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Description:

How can you take advantage of Facebook to promote brands, products, and services? With The Facebook Marketing Book, you'll learn proven tactics that you can use right away to build your brand and engage prospective customers. Ideal for marketing and PR professionals as well as web developers and entrepreneurs, this book introduces the tools and features that will help you reach specific audiences through this popular networking site.Facebook is loaded with unfamiliar challenges, and this book shows you how to make the most of the site while skirting the not-so-obvious pitfalls along the way. Along with an in-depth overview, you'll get colorful and easy-to-understand introductions to…    
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Book details

List price: $22.99
Copyright year: 2010
Publisher: O'Reilly Media, Incorporated
Publication date: 1/15/2011
Binding: Paperback
Pages: 288
Size: 5.55" wide x 8.54" long x 0.63" tall
Weight: 0.748
Language: English

Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing, and SEOScoop. He has been featured in The Twitter Book, The Financial Times, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Journal, Mashable and TechCrunch. He was recently awarded Shorty and Semmy awards for social media & viral marketing. Dan has spoken at PubCon, Search Engine Strategies, Convergence '09, 140 The Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing…