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Social Network Analysis for Startups Finding Connections on the Social Web

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ISBN-10: 1449306462

ISBN-13: 9781449306465

Edition: 2011

Authors: Maksim Tsvetovat, Alexander Kouznetsov

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Description:

SNA techniques are derived from sociological and social-psychological theories and take into account the whole network (or, in case of very large networks such as Twitter -- a large segment of the network). Thus, we may arrive at results that may seem counter-intuitive -- e.g. that Jusin Bieber (7.5 mil. followers) and Lady Gaga (7.2 mil. followers) have relatively little actual influence despite their celebrity status -- while a middle-of-the-road blogger with 30K followers is able to generate tweets that "go viral" and result in millions of impressions. O'Reilly's "Mining Social Media" and "Programming Collective Intelligence" books are an excellent start for people inteseted in SNA. This…    
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Book details

Copyright year: 2011
Publisher: O'Reilly Media, Incorporated
Publication date: 10/10/2011
Binding: Paperback
Pages: 190
Size: 6.75" wide x 9.00" long x 0.25" tall
Weight: 0.682
Language: English

Maksim Tsvetovat is an interdisciplinary scientist, a software engineer, and a jazz musician. He has received his doctorate from Carnegie Mellon University in the field of Computation, Organizations and Society, concentrating on computational modeling of evolution of social networks, diffusion of information and attitudes, and emergence of collective intelligence. Currently, he teaches social network analysis at George Mason University. He is also a co-founder of DeepMile Networks, a startup company concentrating on mapping influence in social media. Maksim also teaches executive seminars in social network analysis, including "Social Networks for Startups" and "Understanding Social Media…    

Alex Kouznetsov is an open-source software developer. He has developed a number of social network analysis tools for the industry, from large-scale data collection to online analysis and presentation tools.