Essentials of Business Research A Guide to Doing Your Research Project
Edition: 2nd 2013
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Description: Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project. Focused on the essentials needed to understand and apply methodology within a business and management context, this excellent book uses clear examples to demonstrate the hows and whys of effective research. Written specifically for business students it highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor's expectations. Easy to navigate and full of practical advice it supports core themes such as choosing a topic and writing a proposal with easy to follow tips and detailed screenshots and diagrams. Key student features include: - 'You're the Supervisor' sections - helps students to meet learning objectives- 'Common questions and answers' - real-world advice on how to tackle common challenges - Examples from many different types of businesses across cultures- Detailed guidance on software packages such as SPSS and NVivo- Student case studies- Annotated further reading sections- Chapter objectives and summaries It is accompanied by a fully integrated companion website designed to support students and assist lecturers. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, powerpoint slides and students' multiple choice questions to test progress. A must-have title for all business and management students this is the ideal companion for achieving success in your research project.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
Copyright year: 2013
Publisher: SAGE Publications, Limited
Publication date: 1/20/2014
Size: 7.25" wide x 9.00" long x 0.75" tall
Jonathan Wilson is the Football Correspondent of the Financial Times and author of the critically acclaimed 'Behind the Curtain: Football in Eastern Europe'.Follow Jonathan Wilson on Twitter at https://twitter.com/jonawils .