Street-Smart Advertising How to Win the Battle of the Buzz

ISBN-10: 1442203358

ISBN-13: 9781442203358

Edition: N/A

Authors: Margo Berman

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Book details

List price: $13.95
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 9/4/2010
Binding: Paperback
Pages: 238
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.902
Language: English

Rev Up Your Thinking to Tackle Economic Shifts
Play with Typography's Multiple Personalities
Embrace Type as a Design Element
Master the Design Elements
Connect with Your Audience through Powerful Writing
Spark the Creative Process for Focused Campaign Strategies
Take Charge of the Design Principles
Explore the Power of Color Psychology
Discover Exciting Strategy-Based Ads and Campaigns
Learn the Latest through Inventive Case Studies with Impressive Results
See Which Self-Promotions Really Work
Be Inspired by Creative Tips from Conceptual Thinkers
Selected Bibliography
About the Author
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