Skip to content

Street-Smart Advertising How to Win the Battle of the Buzz

Best in textbook rentals since 2012!

ISBN-10: 1442203358

ISBN-13: 9781442203358

Edition: N/A

Authors: Margo Berman

List price: $14.99
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Customers also bought

Book details

List price: $14.99
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 11/16/2010
Binding: Paperback
Pages: 238
Size: 6.07" wide x 9.08" long x 0.65" tall
Weight: 0.902
Language: English

Preface
Acknowledgments
Rev Up Your Thinking to Tackle Economic Shifts
Play with Typography's Multiple Personalities
Embrace Type as a Design Element
Master the Design Elements
Connect with Your Audience through Powerful Writing
Spark the Creative Process for Focused Campaign Strategies
Take Charge of the Design Principles
Explore the Power of Color Psychology
Discover Exciting Strategy-Based Ads and Campaigns
Learn the Latest through Inventive Case Studies with Impressive Results
See Which Self-Promotions Really Work
Be Inspired by Creative Tips from Conceptual Thinkers
Glossary
Selected Bibliography
Index
About the Author