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Transmedia Television New Trends in Network Serial Production

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ISBN-10: 1441144137

ISBN-13: 9781441144133

Edition: 2012

Authors: M. J. Clarke

List price: $28.06
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Faced with what many were calling a dying medium, US network television producers became much more aggressive in seeking out alternative business and artistic models in the beginning of this century. Most significantly, many of these producers turned to the emerging field of transmedia (ancillary texts in comicbooks, novels and new media) as a way to bolster and support television products. In this book, the author examines four such programs (24, Alias, HeroesandLost) and investigates how transmedia was incorporated into both the work and the art of network television production.Split into two complementary parts, the book first paints a picture of how transmedia producers were, or were…    
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Book details

List price: $28.06
Copyright year: 2012
Publisher: Bloomsbury Academic & Professional
Publication date: 12/20/2012
Binding: E-Book 
Pages: 224
Language: English