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Campaign Craft The Strategies, Tactics, and Art of Political Campaign Management

ISBN-10: 1440837325

ISBN-13: 9781440837326

Edition: 5th 2015 (Revised)

Authors: Michael John Burton, William J. Miller, Daniel M. Shea

List price: $29.00
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Description:

Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice.The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a "new style" campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections.
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Book details

List price: $29.00
Edition: 5th
Copyright year: 2015
Publisher: ABC-CLIO, LLC
Publication date: 6/23/2015
Binding: Paperback
Pages: 282
Size: 6.50" wide x 9.50" long x 0.75" tall
Weight: 1.408
Language: English

Thomas H. Shawker, M.D. , is chief of the ultrasound section in the Imaging Sciences Program at the National Institutes of Health, a professor of radiology at the United Services University, and a fellow of the American College of Radiology. He is chairman of the National Genealogical Society's Family Health and Heredity Committee and president of the Prince George's County Genealogical Society. He is the author or coauthor of over two hundred scientific publications and a speaker on both medical and genealogical topics. He and his wife live in Maryland.William J. Miller is the author of Mapping for Stonewall: The Civil War Service of Jed Hotchkiss , winner of the Fletcher Pratt Award for best nonfiction Civil War book of the year, and considered the best study of the most famous mapmaker of the Civil War. A former editor of Civil War Magazine, Miller has written or edited seven books and published more than 100 articles on the conflict. A strong advocate of battlefield preservation, Miller leads map-based tours of Virginia's battlefields at every opportunity.