Build Your Own Brand Strategies, Prompts and Exercises for Marketing Yourself

Name: Build Your Own Brand Strategies, Prompts and Exercises for Marketing Yourself
Price: 4.13 USD
Availability: InStock
ISBN: 9781440324550

ISBN-10: 1440324557

ISBN-13: 9781440324550

Edition: 2013

Authors: Robin Landa

List price: $34.99

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Description:

This title helps readers to develop a personal brand essence, style, resume, visual identity and elevator pitch, whether they're trying to land a new job or launch a business.

Book details

List price: $34.99
Copyright year: 2013
Publisher: Adams Media Corporation
Publication date: 8/31/2013
Binding: Comb Bound
Pages: 240
Size: 9.50" wide x 8.25" long x 1.25" tall
Weight: 1.562
Language: English




Your Unique Sense and Sensibility


Branding


Your Vision


Archetypes


Complements


Associations


Ethical Virtues


Demonstration


The Quest or "What's My Style?"


Evaluating Your Premise


Personal Projects


Prompts



Verbal Identity


What's In a Name?


Liberating Your Inner Writer


Telling Your Story


Elevator Speech


Tools to Aid Crafting Your Verbal Brand


Rï¿½sumï¿½ and Cover Letter


Conventional Rï¿½sumï¿½ Contents


Twitter


Prompts



Visual Identity


Visualizing Your Brand Story


Logo: Telling Your Visual Story


Type and Image Relationship in a Logo


Color


Rï¿½sumï¿½, Letterhead and Business Card


Website


Prompts



Case Studies


Debbie Millman


Paul Renner


Rich Arnold


Seunghyun Shon


Manik Rathee


Grace Duong


Michael Sickinger


Kelly Thorn


Kenny Barela


Jim Godfrey


Jon Contino


Allison Kerek


Gui Borchert



Resources


Color


Glossary of Symbols


Visualization Techniques


Type Glossary


Glossary of Terms


Permissions


About the Author


Index