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Retailing

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ISBN-10: 1439040818

ISBN-13: 9781439040812

Edition: 7th 2011

Authors: Patrick M. Dunne, Robert F. Lusch, James R. Carver

List price: $249.95
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Book details

List price: $249.95
Edition: 7th
Copyright year: 2011
Publisher: Cengage South-Western
Publication date: 1/1/2010
Binding: Hardcover
Pages: 648
Size: 8.00" wide x 10.00" long x 1.00" tall
Weight: 2.904
Language: English

Introduction To Retailing
Perspectives on Retailing
Retail Strategic Planning and Operations Management
The Retailing Environment
Retail Customers
Evaluating the Competition in Retailing
Managing the Supply Chain
Legal and Ethical Behavior
Market Selection And Location Analysis
Market Selection and Retail Location Analysis
Managing Retail Operations
Managing a Retailer's Finances
Merchandise Buying and Handling
Retail Pricing
Advertising and Promotion
Customer Service and Retail Selling
Store Layout and Design
Retail Administration
Managing People
Appendix
Glossary
Index