International Marketing

ISBN-10: 1439040583

ISBN-13: 9781439040584

Edition: 9th 2010

Authors: Michael R. Czinkota, Ilkka A. Ronkainen

List price: $470.95
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Book details

List price: $470.95
Edition: 9th
Copyright year: 2010
Publisher: Cengage South-Western
Publication date: 7/14/2009
Binding: Hardcover
Pages: 752
Size: 8.75" wide x 11.00" long x 1.25" tall
Weight: 4.224
Language: English

The International Marketing Environment
The Global Marketing Imperative
Basics of Marketing
Geographical Perspectives on International Marketing
Trade Institutions and Trade Policy
The Cultural Environment
The Economic Environment
The Political and Legal Environment
Cases: China: Forging a Global Reputation
The Catfish Dispute
Car Financing in China
Should Dubai Take Over U.S. Ports?
Closing the MG Rover Plants: The Aftereffects
International Market Entry and Development
Strategic Planning
Marketing Organization, Implementation and Control
Market Entry and Expansion
Cases: Starting and Import/Export Business
Water from Iceland
Damar International
Parker Pen Company
Exporting Chopsticks to Japan
Export Marketing Mix
Product Adaptation
Export Pricing
Marketing Communication
Distribution Management
Cases: Honeyland Manuka Honey from New Zealand
Davila-Bond and the Latin American Sweater Market
Dr. Eris - Cosmetics from Poland
Joemarin Oy
The Global Marketing Mix
Global Product Management and Branding
Global Services
Global Logistics and Materials Management
Global Pricing
Global Promotional Strategies
International Marketing and the Future
Careers in International Marketing
Cases: Polar Adidas
LPP-Reserve: Growth of a Fashion Retailer
International Marketing and the NBA
Blood Free Diamonds
Nova Scotia
The F-18 Hornet Offset
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