Foundations of Marketing

Name: Foundations of Marketing
Price: 7.35 USD
Availability: InStock
ISBN: 9781439039441

ISBN-10: 1439039445

ISBN-13: 9781439039441

Edition: 4th 2011

Authors: William M. Pride, O. C. Ferrell

List price: $203.95

30 day, 100% satisfaction guarantee!

Marketplace

2 new & used from $7.35

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Book details

List price: $203.95
Edition: 4th
Copyright year: 2011
Publisher: Cengage South-Western
Publication date: 1/1/2010
Binding: Paperback
Pages: 544
Size: 8.25" wide x 10.50" long x 0.50" tall
Weight: 2.288
Language: English




Strategic Marketing And Its Environment



Customer-Driven Strategic Marketing



Planning Marketing Strategies



The Marketing Environment, Social Responsibility, and Ethics



Mareket Research And Target Markets



Marketing Research and Information Systems



Target Markets: Segmentation and Evaluation



Customer Behavior



Consumer Buying Behavior



Business Markets and Buying Behavior



Global Markets and International Marketing



Product Decisions



Product, Branding, and Packaging Concepts



Developing and Managing Goods and Services



Pricing Decisions



Pricing Fundamentals



Pricing Management



Distribution Decisions



Marketing Channels and Supply Chain Management



Retailing, Direct Marketing and Wholesaling



Promotion Decisions



Integrated Marketing Communications



Advertising and Public Relations



Personal Selling and Sales Promotion


Video Cases


Appendix: Careers in Marketing