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Marketing

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ISBN-10: 1439039429

ISBN-13: 9781439039427

Edition: 11th 2011

Authors: Charles Lamb, Joe Hair, Carl McDaniel

List price: $249.95
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Book details

List price: $249.95
Edition: 11th
Copyright year: 2011
Publisher: Cengage South-Western
Publication date: 1/1/2010
Binding: Hardcover
Pages: 804
Size: 8.50" wide x 10.60" long x 1.30" tall
Weight: 4.048

The World of Marketing
An Overview of Marketing
Strategic Planning for Competitive Advantage
Ethics and Social Responsibility
The Marketing Environment
Developing a Global Vision
Analyzing Marketing Opportunities
Consumer Decision Making
Business Marketing
Segmenting and Targeting Markets
Decision Support Systems and Marketing Research
Product Decisions
Product Concepts
Developing and Managing Products
Services and Nonprofit Organization Marketing
Distribution Decisions
Marketing Channels
Supply Chain Management
Retailing
Promotion and Communication Strategies
Promotional Planning for Competitive Advantage
Advertising and Public Relations
Sales Promotion and Personal Selling
Pricing Decisions
Pricing Concepts
Setting the Right Price
Technology-Driven Marketing
Consumer Relationship Management (CRM)