Active Interviewing Branding, Selling, and Presenting Yourself to Win Your Next Job

ISBN-10: 1435459741

ISBN-13: 9781435459748

Edition: 2012

Authors: Eric Kramer

List price: $17.99 Buy it from $9.62
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Outshine the competition in any interviewing situation with the unique, presentation-based approach to job interviews found only in Kramer's SELL YOURSELF! A PRACTICAL GUIDE TO PERSONAL BRANDING AND PRESENTATION-BASED INTERVIEWS. This unique book provides the strategies and tools today's job candidate needs to ensure confidence and success in any job interview. Rather than focusing on the typical interview suggestions, such as dress, handshakes, or answering questions, this book focuses on higher level interview strategies, including company research, personal branding, interviewing presentation and sales, developing strategic action plans and follow-through. Job interviewees learn how to apply proven sales strategies to the interview process in any the industry, particularly for professional-level positions. This is the only interview book that not only demonstrates a powerfully persuasive presentation approach but also integrates an online interactive tool. Each new book includes an online subscription to with interview presentation tools that visually communicate how the job candidate's unique skills make him or her the best choice for the job. SELL YOURSELF! A PRACTICAL GUIDE TO PERSONAL BRANDING AND PRESENTATION-BASED INTERVIEWS is the first book to put today's job candidate in the position to drive the interview process and secure the job.
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Book details

List price: $17.99
Copyright year: 2012
Publisher: Delmar Cengage Learning
Publication date: 8/12/2011
Binding: Paperback
Pages: 320
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 2.2
Language: English

Job Search as a Sales Process
Developing Your "Sales and Marketing" Materials
Prospecting for Job Opportunities
Your Sales Call (Interview)
The Interview as a Sales Call
Consultative Selling Overview
The Interview as a Consultative Sales Call
Preparing for an Interview
Company Research
Interviewer Research
Personal Branding
Critical Job Requirements
Preparing Powerful Questions
Developing Your Interview Presentation
How to Manage Your Interview
Interviewing: A Review of Basic Interview Skills
Guiding � Not Controlling � Your Interview
Presentation Skills
Telling Stories
Selling Yourself in the Interview
Using Your Presentation Effectively in the Interview
Following Through After the Interview
Follow Through to Continue the "Sales Process"
Writing Effective Follow-Through Letters
Strategies for Contacting and Staying Connected to the Hiring Manager
Alternate Scenario 1
Using a Presentation to Ask for a Raise or a Promotion
Alternate Scenario 2
Using a Presentation in a College Interview
The 100 Best Interview Resources on the Web
The 100 Best Personal Branding Resources on the Web
The 100 Best Sales Resources on the Web
The 100 Best Presentation Resources on the Web
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