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Business of iPhone App Development Making and Marketing Apps That Succeed

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ISBN-10: 1430227338

ISBN-13: 9781430227335

Edition: 2010

Authors: Dave Wooldridge, Michael Schneider

List price: $39.99
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iPhone and iPod touch app development is serious business, which is why there are so many blogs, tweets, and online discussions about it, and why there is so much general interest in the measures of iTunes App Store success. And the success stories keep coming from all corners of the rapidly expanding iPhone developer universe.The Business of iPhone App Development is a developerrsquo;s guide to achieving and managing success right from the start of the design and development process. This book includes the information to help you, the developer, plan every aspect of your app with an eye toward business success-from design, to implementation, to the importance of early and continued market…    
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Book details

List price: $39.99
Copyright year: 2010
Publisher: Apress L. P.
Publication date: 3/17/2010
Binding: Paperback
Pages: 408
Size: 7.50" wide x 9.25" long x 1.00" tall
Weight: 1.298
Language: English

As the founder of Electric Butterfly, Dave Wooldridge has been developing award-winning web sites and software for 15 years. When he's not creating Mac and iPhone apps, he can be found writing. Dave is the author of The Business of iPhone App Development: Making and Marketing Apps that Succeed and has written numerous articles for leading tech publications, including a monthly software marketing column for MacTech Magazine . Follow Dave on Twitter @ebutterfly.