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| Preface | |
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| An Open Letter to the Reader | |
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| Introduction: Reflections on The Research Process | |
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| Research in Social Psychology as a Leap of Faith | |
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| On Baseball and Failure | |
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| Conformity and Obedience | |
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| Opinions and Social Pressure | |
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| Behavioral Study of Obedience | |
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| "From Jerusalem to Jericho": A Study of Situational and Dispositional Variables in Helping Behavior | |
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| A Focus Theory of Normative Conduct: Recycling the Concept of Norms to Reduce Littering in Public Places | |
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| Making Sense of the Nonsensical: An Analysis of Jonestown | |
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| Mass Communication, Propaganda, and Persuasion | |
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| Effects of Varying the Recommendations in a Fear-Arousing Communication | |
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| Attribution Versus Persuasion as a Means for Modifying Behavior | |
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| The Impact of Mass Violence on U.S. Homicides | |
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| Social Cognition | |
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| Contrast Effects and Judgments of Physical Attractiveness: When Beauty Becomes a Social Problem | |
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| The Effect of Attitude on the Recall of Personal Histories | |
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| The Peculiar Longevity of Things Not So Bad | |
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| Videotape and the Attribution Process: Reversing Actors' and Observers' Points of View | |
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| Strangers to Ourselves: Discovering the Adaptive Unconscious | |
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| Self-Theories of Intelligence | |
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| Self-Justification | |
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| Dissonance, Hypocrisy, and the Self-Concept | |
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| Compliance Without Pressure: The Foot-in-the-Door Technique | |
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| Reducing Weight by Reducing Dissonance: The Role of Effort Justification in Inducing Weight Loss | |
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| Dishonest Behavior as a Function of Differential Levels of Induced Self-Esteem | |
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| Using Cognitive Dissonance to Encourage Water Conservation | |
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| A Self-Affirmation Intervention to Reduce the Racial Achievement Gap | |
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| Human Aggression | |
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| The Effects of Observing Violence | |
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| Does Venting Anger Feed or Extinguish the Flame? Catharsis, Rumination, Distraction, Anger, and Aggressive Responding | |
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| Peacetime Casualties: The Effects of War on the Violent Behavior of Noncombatants | |
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| Deindividuation and Anger-Mediated Interracial Aggression: Unmasking Regressive Racism | |
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| Predictors of Naturalistic Sexual Aggression | |
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| Prejudice | |
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| The Nonverbal Mediation of Self-Fulfilling Prophecies in Interracial Interaction | |
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| The Effect of Stereotype Threat on the Standardized Test Performance of College Students | |
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| Experiments in Group Conflict | |
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| Jigsaw Groups and the Desegregated Classroom: In Pursuit of Common Goals | |
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| Branch Rickey, Jackie Robinson, and the Social Psychology of Affirmative Action | |
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| Prejudice as Self-Image Maintenance: Affirming the Self Through Derogating Others | |
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| Liking, Loving, and Interpersonal Sensitivity | |
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| "Playing Hard to Get": Understanding an Elusive Phenomenon | |
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| The Search for a Romantic Partner: The Effects of Self-Esteem and Physical Attractiveness on Romantic Behavior | |
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| Social Perception and Interpersonal Behavior: On the Self-Fulfilling Nature of Social Stereotypes | |
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| Some Evidence for Heightened Sexual Attraction Under Conditions of High Anxiety | |
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| Cognitive, Interpersonal, and Behavioral Effects of Social Exclusion: How People Respond to Rejection | |
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| Name Index | |
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| Subject Index | |