Modern Principles Microeconomics
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Description: From the authors: There's a common view that "all micro texts are the same," but we believe that innovation is possible! We offer a whole chapter on incentive design, with many business and real world applications from choosing salaries or piece rates to setting up an ideal tournament. Business applications are also extensive in our chapter on price discrimination, which covers tying and bundling as well as direct price discrimination. We cover political economy extensively and also have a whole chapter on normative judgments; it covers the assumptions behind cost-benefit analysis, the idea of a Pareto improvement, and the different ethical judgments that have been used to praise or condemn economic reasoning. We knew that our efforts to reflect modern microeconomics would be wasted if we reached only a small percentage of the students. We had to make the material simpler, more compelling, and more intuitive. We had to bring economic reasoning to life. We also knew that we were writing for a generation that doesn't always have the patience for slow delivery. We had to get to the point. Those are just some of the reasons why we call our textModern Principles: Microeconomics. We have taken modern advances in economics and we have integrated them throughout the text. We are unabashedly enthusiastic about economics and we work hard to enthuse students with the economic way of thinking so that they too internalize it for the rest of their lives. We hope you will see that this text provides the best coverage of what it means to think like an economist.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $187.99
Publisher: Worth Publishers, Incorporated
Publication date: 10/9/2009
Size: 8.50" wide x 10.50" long x 0.75" tall
Tyler Cowenis a professor of economics at George Mason University and the author of Discover Your Inner Economist. He is a monthly Economic Scene columnist at The New York Times. With Alex Tabarrok, he writes the worlds leading economics blog.