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| Introduction and Research | |
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| Methods | |
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| Prologue: Miracle Magnets? | |
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| Introduction: The Origins of Psychology Contemporary | |
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| Psychology Culture and Human Behavior | |
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| What Is Cross-Cultural Psychology | |
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| The Scientific Method Critical Thinking | |
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| What Is Critical Thinking? | |
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| Descriptive Research Methods Science Versus Pseudoscience | |
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| What Is a Pseudoscience? | |
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| The Experimental Method Focus on Neuroscience | |
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| Psychological Research Using Brain | |
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| Imaging Ethics in Psychological Research | |
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| In Focus | |
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| Questions About the Use of Animals in Psychological Research | |
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| Closing Thoughts Application | |
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| Psychology in the Media | |
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| Becoming an Informed Consumer | |
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| Neuroscience and Behavior | |
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| Prologue | |
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| Asha’s Story | |
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| Introduction | |
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| Neuroscience and Behavior | |
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| The Neuron | |
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| The Basic Unit of Communication | |
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| The Nervous System and the Endocrine | |
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| System | |
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| Communication Throughout the Body | |
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| A Guided Tour of the Brain Focus on Neuroscience | |
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| Is Runner’s High an Endorphine Rush? | |
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| Science Versus Pseudoscience | |
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| Phrenology | |
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| The Bumpy Road to Scientific Progress Focus on Neuroscience | |
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| Juggling and Brain Plasticity | |
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| In Focus | |
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| The Curious Case of Phineas | |
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| Gage Specialization in the Cerebral Hemispheres Critical Thinking | |
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| "His" and "Her" Brains Science Versus Pseudoscience | |
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| Brain Myths Closing Thoughts Application | |
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| Pumping Neurons | |
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| Maximizing Your Brain’s Potential | |
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| Sensation and PerceptionPrologue | |
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| Learning to See Introduction | |
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| What Are Sensation and Perception? | |
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| Science Versus Pseudoscience | |
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| Subliminal Perception Vision | |
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| From Light to Sight Focus on Neuroscience | |
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| Vision, Experience, and the Brain Hearing | |
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| From Vibration to Sound The Chemical and Body Senses | |
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| Smell, Taste, Touch, and Position | |
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| In Focus | |
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| Do Pheromones Influence Human Behavior? | |
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| Perception Culture and Human Behavior | |
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| Ways of Seeing Critical Thinking | |
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| ESP | |
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| Can Perception Occur Without Sensation? | |
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| Perceptual Illusions | |
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| The Effects of Experience on Perceptual Interpretations Culture and Human Behavior | |
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| Culture and the M�ller-Lyer Illusion | |
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| The Carpentered-World | |
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| Hypothesis Closing Thoughts Application | |
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| Strategies to Control Pain | |
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| Consciousness and Its Variations | |
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| Prologue | |
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| Even in Good Men Introduction | |
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| Consciousness | |
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| Experiencing the "Private I" | |
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| Biological and Environmental "Clocks" That Regulate Consciousness Sleep In Focus | |
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| What You Really Want to Know About Sleep Dreams and Mental Activity During Sleep Focus on Neuroscience | |
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| The Dreaming Brain | |
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| Turning REM On and Off In Focus | |
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| What You Really Want to Know About Dreams Sleep Disorders | |
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| Troubled Sleep Critical Thinking | |
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| Could a Person Commit Murder While Asleep? | |
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| Hypnosis Critical Thinking | |
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| Is Hypnosis a Special State of Consciousness? | |
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| Meditation Psychoactive Drugs Focus on Neuroscience | |
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| The Addicted Brain | |
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| Diminishing Rewards Focus on Neuroscience | |
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| How Methamphetamines Erode the Brain Closing Thoughts Application | |
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| "Can’t Sleep? Read THIS!" | |
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| LearningPrologue | |
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| The Killer Attic Introduction | |
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| What Is Learning? | |
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| Classical Conditioning | |
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| Associating Stimuli In Focus | |
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| Watson, Classical Conditioning, and Advertising Contemporary Views of Classical Conditioning In Focus | |
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| Evolution, Biological Preparedness and Conditioned Fears | |
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| What Gives You the Creeps? | |
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| Operant Conditioning | |
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| Associating Behaviors and Consequences In Focus | |
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| Changing the Behavior of Others | |
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| Alternatives to Punishment Critical Thinking | |
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| Is Human Freedom Just an Illusion? | |
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| Focus on Neuroscience | |
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| Virtual Operant Conditioning | |
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| Remote-Controlled "Ratbots" | |
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| Contemporary Views of Operant Conditioning Observational Learning | |
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| Imitating the Actions of Others Focus on Neuroscience | |
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| Mirror Neurons | |
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| Imitation in the Brain? | |
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| Critical Thinking | |
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| Does "Reel" Violence Cause Real Aggressive Behavior? | |
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| Closing Thoughts Application | |
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| Using Learning Principles to Improve Self-Control | |
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| Memory | |
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| Prologue | |
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| The Drowning Introduction | |
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| What Is Memory? | |
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| Culture and Human Behavior | |
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| Culture | |