John A. Parnell presently serves as the William Henry Belk distinguished professor in management at the University of North Carolina at Pembroke. He is the author of more than 150 basic and applied research articles, published presentations, and cases in strategic management and related areas. He earned B.S.B.A., M.B.A., and M.A. (adult education) degrees from East Carolina University, an Ed.D. degree from Campbell University, and his Ph.D. degree in strategic management from the University of Memphis. Dr. Parnell's present research interests include such issues as competitive strategy, organizational culture, and strategic philosophy. Dr. Parnell was the recipient of a Fulbright research award in Egypt, and he has also lectured in a number of countries, including extensive recent involvement in China and Mexico.
Preface About the Author Chapter 1: Fundamentals of Strategic Management Chapter 2: The Strategy Landscape Chapter 3: Industry Competition Chapter 4: External Environment Chapter 5: The Organization Chapter 6: Corporate-Level Strategies Chapter 7: Business Unit Strategies Chapter 8: Functional Strategies Chapter 9: Strategy Formulation Chapter 10: Strategy Execution: Structure Chapter 11: Strategy Execution: Strategic Change, Culture & Leadership Chapter 12: Strategic Control Appendix: Case Analysis Real-Time Cases Traditional Cases Glossary Index