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Strategic Management: Theory and Practice

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ISBN-10: 142662882X

ISBN-13: 9781426628825

Edition: 3rd 2009

Authors: John A. Parnell

List price: $178.95
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Description:

Strategic Management: Theory and Practice 3e provides a detailed, yet highly readable efficient presentation of the strategic management field. Concepts are addressed sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. This book can be used in undergraduate or graduate courses in the strategic management capstone course (traditionally called business policy), but it has been prepared with an undergraduate audience in mind. NEW TO THIS EDITION: Audio Commentaries introduce and reinforce classroom lecture. Exceptionally valuable when a course is delivered online! Current Issues, Concepts, and Examples with extensive references…    
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Book details

List price: $178.95
Edition: 3rd
Copyright year: 2009
Publisher: CENGAGE Learning Custom Publishing
Publication date: 3/25/2008
Binding: Paperback
Size: 8.50" wide x 10.50" long x 0.50" tall
Weight: 2.2
Language: English

John A. Parnell presently serves as the William Henry Belk distinguished professor in management at the University of North Carolina at Pembroke. He is the author of more than 150 basic and applied research articles, published presentations, and cases in strategic management and related areas. He earned B.S.B.A., M.B.A., and M.A. (adult education) degrees from East Carolina University, an Ed.D. degree from Campbell University, and his Ph.D. degree in strategic management from the University of Memphis. Dr. Parnell's present research interests include such issues as competitive strategy, organizational culture, and strategic philosophy. Dr. Parnell was the recipient of a Fulbright research…    

Preface About the Author Chapter 1: Fundamentals of Strategic Management Chapter 2: The Strategy Landscape Chapter 3: Industry Competition Chapter 4: External Environment Chapter 5: The Organization Chapter 6: Corporate-Level Strategies Chapter 7: Business Unit Strategies Chapter 8: Functional Strategies Chapter 9: Strategy Formulation Chapter 10: Strategy Execution: Structure Chapter 11: Strategy Execution: Strategic Change, Culture & Leadership Chapter 12: Strategic Control Appendix: Case Analysis Real-Time Cases Traditional Cases Glossary Index